Theory

The clean, fresh lines and vibrant colours of the window displays lured me into the first UK store of this exalted, upmarket US style brand. Lovely assistant, Erin, showed me around, guiding me through the collection and ethos (in an impressively informal and relaxed way).
I loved the hot colours from the rich, regal purple through the shocking pink, vivid orange, electric blue and deep emerald. The styling is simple and very wearable with a good size range (especially if you’re on the petite side).
I fell head-​over-​heels for the deep pink cone-​heeled courts paired with a beautifully-​cut, chic shift dress: a perfect 2008 update on Hepburn in Breakfast at Tiffany. Prices reflect the quality and location but it’s a new, inspiring must-​see on London’s fashionista circuit.