This is my 3rd trip to London and my 3rd experience with Three but my first experience with this location. I had preciously dealt with Three in Bayswater. This location is small and easy to miss without the recently uploaded picture of the storefront. Though small, they do have a decent selection of hardware both contract and non-contract and offer the latest. They have many kinds of plans including pay-as-you-go. So far, they have the best plan which is all-you-can-data for 16£ total for 30 days. It comes with some minutes and text messages but I only care about data. It takes 5 – 30 minutes to activate but your phone must be SIM unlocked. They do support the most popular SIM card sizes and hardware. The shop appears amply staffed with knowledgeable and friendly employees. They ask all the questions to make sure you get what you need quickly. No complaints about the service from this office or the Three network.