Principles

Principles are quite an expensive store, aimed at the mature upmarket female audience. The branch in Eldon Square is always quite empty when I have passed it. It is quite a large branch and stocks a lot of the range. Personally I find their stuff a little boring for my tastes, but you can get some nice tailored workwear in there which could be worn by any age group. They also give 10% student discount like all of the Arcadia group stores and they have some decent promotional events where they give 20% off everything. It’s not really a shop that I would rush to for a party outfit or whatever, but if you’re looking for decent quality well-​fitting trousers, shirts or suits, then it is the place to go.