It’s certainly not traditional, but it’s great fun. This is the place to come in Oxford if you’re after moder ‘modern’ musical instruments. They do a great range of keyboards, drums, guitars, and some more traditional instruments too. They stock the usual range of gadgets that come with them, such as amps, speakers, seats and so on. It’s quite a trendy sort of place and they’re geared up particularly well for bands. That said, they’re very knowledgeable, and there are certainly cheaper places to come if you’re just starting out(try charity shops for acoustic guitars, for example). If you know what you’re doing, they don’t patronise you, but they offer guidance if you do need it, and they’re excellent at not trying to push sales on you.