Iceland

Well I would be very lost if I tried to get to Iceland from the pin on the map although it might work for a delivery driver — the pin points to the back of the car park.
After a three or so year absence, Iceland has returned to Caversham and I for one welcome it. M&S Food was never going to work because it was just competing with Waitrose. Iceland on the other hand comes up well on the bargain prices — milk at £1 for 4 pints or wholemeal bread at £1.50 for 2 loaves has to be good and other keen prices around the store.
The other good thing about the place for those of us who dont have cars is the free delivery if you spend over £25. I’ve not used it yet but I will be sure to take advantage of it.
Conclusion? Iceland is good for some things and Waitrose for others so I will be using both for future shopping.