Deichmann Shoes

Deichmann Shoes in Salford is a strange shoe shop. On the one hand its in the format of a modern warehouse, but on the other hand it belongs in the nineteenth-​century.
Its got row after row of normal black and brown shoes with very subtle differences. It’s the perfect place for your grandmother to kit you out in a school kit when you are 10 years old.
However, they do also do a sports range which is more up-​to-​date and stylish, including Nike, Adidas and the lesser Fila.
It also has two other sports shoe ranges. One is called Venture, and though I know nothing about it, I will venture to say its not very cool. The other is called Victory. I will now use an imaginary playground scene to explore this range of shoes…
Boy 1: Oi check out my new Nike Air Max, aint they cool blud?!
Boy 2: Yes good fellow, look upon my new Victory shoes from Diechmann
*Boy 1 punches Boy 2 in the face*
Boy 2: Urggh
Boy 1: Victory!
Also, the website is really really irritating, so I’ve put it up there so you can go on, and get annoyed.
In summary, Diechmann has got a few bargains and you can pick things up much cheaper than elsewhere, but be careful, and don’t let your grandmother choose for you.

And so we come to another baffling ordeal… a shoe shop which has no idea how to display shoes. Am I the only one who not only finds the displays of masses of shoeboxes with one shoe placed on top of them confusing, but also mighty unattractive? What exactly is going on? Okay, as someone who has worked the hellish job known as the shoe sales assistant, I can certainly vouch for how easy it would be if the customer had access to the box, in their size, was able to try it on without anyone helping them… yes, working at Deichmann must be pretty easy apart from stacking those boxes. I imagine that’s an art in itself.
But isn’t the whole idea of a shoe shop ruined by this? Some customers like the extra attention on them shoe shopping requires. Not only are you asked if you’re okay, you have to send some simpering little thing (at least, that’s what I was) up a huge flight of stairs or into a dusty, scary stockroom to locate your desires. Then they take them out of the box for you and everything. It’s great for sociable clientele. Deichmann, therefore, is not.
It’s strange, because the window displays would have you believe that there are plenty of simple, quality shoes in the store, and it’s true, there are. It’s just so hard to see them amongst the brightly coloured boxes. I wasn’t in there for too long before my eyes overloaded and I had to step outside for a deep breath. Deichmann, on price and quality you have it just fine. There’s nothing ludicrously exciting but it’s great for essentials and for kids. Yet on interior design? You are getting it so, so very wrong.