Puma Store

Puma for a long long time has played 4^th or 5^th fiddle amongst sports brand giants such as Nike, Adidas, Reebok et al. Over the last few years however with an innovative and aggressive strategy they have transformed themselves into a very sought after market, what I like to call the chique cool casual gear market. Wearing a sports brand has become cool again. Gone are the days when gearing up in sports gear solely meant a trip to the gym or a 5 a side game. Puma have been slowly but surely over the last three years been bringing out season on season casual wear that is both sporty and casual smart.
Thankfully the clever pricing has meant it has become immune to being devalued by chav consumption. I hope and pray that it remains that way!!! This place is my heaven, I love PUMA and it seems my wardrobe is very much Puma orientated since Adidasler started visiting scallyville!