Eleven

Eleven is a premium clothing retailer which specializes in selling high end clothing. Many of the designer labels Eleven sell are well known for their quality including Hugo Boss, Ralph Lauren and Stone Island.
Although the items Eleven sell are undeniable quality the same can not be said for the lethargic customer service, their depleted stock levels and their online presence.
On numerous occasions I have browsed their website, viewed an item I would like to purchase (with the website clearly stating the availability of the item including different sizes), only to find upon arrival to the physical store that they have sold out of the item, even though the website states the item is in stock. For example I wished to purchase a Paul Smith jumper, the website said the jumper was available in small, medium, large and extra large, however when I entered the tangible store Eleven only had medium in stock. I do question whether the relevant clothing is actually available in Eleven or just a marketing ploy to attract customers to buy other related items.
Another issue I had was with the websites misrepresentation of their opening times. The website states the opening times as 9 — 5:30 Monday to Saturday. However based on past experience the shop does not open until 9:30, what poor service.
In conclusion to this review I would recommend not using their online presence as an indicator on their stock levels/​opening times, rather to phone the shop directly to make enquiries. For any potential customers interested in the world of designer labels purchase from reputable stores such as House of Fraser. Thank you for anyone who has taken the time to read this review.

Eleven is a designer clothes shop.
They have recently bought the rights to sell Stone Island, this means they are the only shop in Sunderland with Stone Island Apparel.
They also sell Hugo Boss, Ralph Lauren and Fred Perry. The store is very spacious and has 2 floors. The building is very big and old with hard wood flooring, there are a lot of old cult pictures and merchandise decorated around the store.