To the Max, while a ridiculous name, is a fantastic destination for ladies looking for a dress to the races, something to wear to the formal or just a trendy dress for Saturday night dancing. However, they also stock leather jacket, blouses and casual skirts. Yes, it is quite expensive, but you’re getting really good quality labels like Sass & Bide. However the service is fairly shocking. Expect to wait around quite a while until someone offers you help. I’ve never been lucky enough to find anything here, but perhaps it just isn’t my style. It is very trendy-wear but a touch too expensive for my liking.
Amelia g.
Rating des Ortes: 3 Melbourne, Australia
Apart from chains like Sportsgirl and FCUK, this is one of the only spots on Lygon Street to find clothes aimed at a younger market– strange considering Lyg’s proximity to a multiplicity of educational institutions. To the Max isn’t a chain store– it offers a very good, on-trend range of clothes from casual to dressy at a variety of price points. It stocks Sass and Bide jeans and has a really nice selection of cocktail dresses that skew towards expensive. The service in here is unremarkable, but then again, all retail seems to be the same these days, with too few staff and not enough one-on-one attention. Definitely worth a visit if you are looking for something cute and are prepared to spend a little more than you would in a chain store.
Hope M.
Rating des Ortes: 4 Melbourne, Australia
Once you get past the lame name(sorry guys) this shop is pretty good. It’s the only non-chain women’s fashion store on Lygon that is pitched at the younger market, and has a well-chosen selection of casual and dressy clothes and accessories. I go in the store regularly to check out the new stock — they carry a lot of the same brands you’ll find in the young fashion department at David Jones, but it’s a calmer environment, with helpful staff and a lot closer to home. They carry a good range of jeans — Nobody, True Religion and Mavi, and all of the dresses, tops and trousers are arranged by colour rather than brand. I find this a really easy way of picking out pieces to try on together — it’s obviously a clever attempt to get you to buy more and I admit it sometimes works on me! Don’t miss the jewellery in the glass counter as it’s super-cute, and they’ve got some brands I haven’t seen elsewhere.