Shopping at this WestEd mall location for close to 4years now for my kid and always found quality kids wear. Small details like snap-on front button for kids jeans, instead of the traditional button, which can be tough for kids to use, are some of the finer details that makes this place my wife’s favorite place for kids shopping. I have accompanied my wife most of the times. They used to run a points/rewards program, which for some reason they have stopped now. The staff are friendly and courteous. There is always some discount going on year-around and the price range is very reasonable. The quality of material is always good and can take the wear kid puts them through. As with any kids, they outgrow their clothing fast and same is our case. We end up giving ours to other friends younger kids or donate — as the cloths don’t wear off. A place to bookmark for young parents. It is easy to get to this store when entering through the Zellers side of the West Edmonton Mall. Pleased Mum = pleased Dad!