This is by far my favourite clothing store in Kamloops, and not just because Kamloops tends to be a shopping dead zone. I’d love this store even if I had more places to choose from. First off, they carry a great selection of some of my favourite brands including Matt & Nat, Free People, Michael Kors, and Scotch & Soda. Everything is fashion-forward and current. Every time I’m looking for something new to wear, this is my first stop. The store is always well organized and tidy. I’ve never had an issue finding my size in something new, though there have been a couple times that I’ve waited too long to commit to something and regretted it afterwards! The staff here are all helpful and friendly. Even during the busy Christmas season, I was always able to get help when I needed it. I also never feel pressed into buying(but usually end up doing it anyway!)