Sparkle & Junebug

Unlike its predecessor, this charming little store at 3073 W. Broadway is a cheerful and inviting oasis between all the ugly, hostile, new sports and cannabis bars now infecting this stretch of a once working class now rather plum neighborhood. I hope it’s a reflection of things to come.
Sparkle & Junebug is sadly one of only a few outlets in these parts that appears to actually clean and care for its window display and its store shelves both of which are attractive and mercifully uncluttered. Interestingly, despite its small size, the store is airy with plenty of room to look and examine, which shows what one can do with a bit of design effort.
The proprietor appears to have a genuine affection for children, girls particularly. I was pleased to find a wide and varied assortment of reasonably-​priced sparkle wear for three-​year-​old who is about to be displaced by a probably rather unwelcome baby brother courtesy her new stepmother. Yes. We felt a bit of bribery might inspire good relations. Happily, if more is required, as one suspects it might be, there is plenty of good boodle here — lace party dresses fit for royalty as well as tasteful child jewels. For a modest $ 20, I trousered an excellent diadem hair comb, which should assure her ladyship’s status as daddy’s wee princess for some time to come.
It was a relief to be helped rather than mauled by English-​speaking sales personnel. The person who attended was both knowledgeable of the modern little girl’s secret heart and genuinely helpful.
I was especially pleased with the small cloth bag provided for the gift instead of wrapping paper.
The only thing missing is a selection of cards appropriate for children but these are now surprisingly hard to come by.
My only grumble is that I have only the one female child for whom such purchases may be sought. I shall have to find excuses for return visits. Highly recommended.