COS

Once you realize this is the best store ever, you will no longer have to expose yourself to the excessive offer of clothes on every step, in the same price range or a bit cheaper than here, that looks like something you can wipe your floors with shortly after you bring it home — which is why you also never have anything to wear, despite all the piles of this garbage that you already own. This is your solution. H&M rules for offerring this alternative, and it has grown in my eyes as a brand for that fact. It is quite an affordable way to own some sort of designer pieces to which you will want to give space in your cupboard, by getting rid of those other useless piles. You buy here — you always have what to wear — because you grab any of these pieces in the morning/​evening/​whenever and you already look amazing. Most everyday items are 100% wool, silk or cotton — hardly any weird material mixes — and polyester is reserved only for some funkier pieces, which will fit so well that you won´t mind. The choice of their materials reflects their clean-​cut no-​BS philosophy.
I must admit, at first I found this store boring. My designer-​friend would always drag me there, all excited, and I was yawning next to her. I thought everything is in basic colours and straight cuts, very toned-​down. Then I had this moment of enlightenment. It was like falling in love. And now I count the time, especially between the sales in which you can profit seriously. The truth is, in addition to basic black, white or grey, they always have a selection of other colours and patterns in amazing, stylish shades. And if a cut seems to be wide and straight, you will realize how good it looks when you try it on, since the clothes will probably be hanging on you with a special twist. You can tell that a real designer took time to create the piece and ask themselves if it is going to look any good on a person’s body, instead of just repeating all the mass production basic items that save on material and look poor on anyone, from one season to the next.
Another things is, women (and probably men) of all ages can shop here. Those are timeless, ageless, quality, designer pieces, in which you finally don’t look cheap, though you spent just a bit more than in a cheaper store from the beginning of my review. Taking into account its prices (+generous sales), design and quality, Cos hardly has competition known to me so far — but I will be happy if anyone can convince me otherwise.

Love the clean, modern lines of their clothing. Lots of neutrals with seasonal splashes of color thrown in. COS is the upscale line for H&M — nicer fabrics and finishing. Best part of the end of season sales where you can find up to 70% discounts. Follow their Facebook page for notices for their sales.

COS ist H&Ms exklusivere Linie für sie und ihn, das Geschäft in der Neubaugasse wurde erst vor kurzem eröffnet. Es ist übersichtlich und fokussiert auf wenige Stücke, die allesamt von den Farben grau, schwarz, blau und weiß dominiert sind. Im Bereich für Herrenmode liegt der Bereich für Sale vor den übrigen Kleidungsstücken, wenn man sucht, findet man schöné Teile, die Preise sind in Ordnung.