The Bagel Store

I don’t know, I don’t really see what all the hype is about. Rainbow bagels? Ick… they just did NOT look appetizing to me at all! They reminded me of play-​doh too much. My bf got one just to try it out, and he wasn’t impressed either. I just don’t really get the appeal of a food coloring-​filled bagel. Anyway, I got an everything bagel with egg and sausage, and it was yummy. The bagel was my favorite part. BF got some kind of lox bagel and he loved it. Definitely ok, but didn’t really stand out like I thought it would, not to mention it is expensive for what it is, even in NYC! Also, now all I can think about is play-​doh.

The bagels are pretty, and actually sweeter than a normal bagel. Went early morning during the week, no line, so thats great $ 37 for 3 plain bagels (no butter or cream cheese) two with bacon egg and cheese and two iced coffee. A little steep.

The infamous rainbow bagel is as pleasing to the appetite as it is to the eyes. It’s topped with Funfetti cream cheese and cotton candy. This bagel usually sells out within a few hours of opening, however, I managed to snag one just before close. Though I declined the traditional cotton candy spread, the bagel was still delicious. It reminded of Fruity Pebbles with a hint of Fruit Loops.
Fresh & delicious food. Staff was amazing!

I ordered a delicious everything bagel with veggie cream cheese. They have some cool bagels that are different colors, like cotton candy and it’s hot pink and blue, they looked interesting. I’ll have to try one next time. They only take cash so heads up and it’s pretty small, not a lot of seating, just some stools by the windows.

Came here for the rainbow bagel, and it tasted better than it looked! Stopped by right before Smorgasburg, and there were a few of the rainbow colors left. They seemed to be out of the other colorful ones, but this was good enough!
The bagel wasnt too thick or doughy, it was actually pretty light considering how it’s made! The funfetti cream cheese was my favorite as it was not too sweet but so good. I ended up just eating the cream cheese and tossing the bagel as I had to save my stomach for Smorgasburg.
Service was quick and efficient, and check in to get a free coffee! I would totally get this again if I were in the area.

Location: this one is not at Williamsburg! This one is at East Williamsburg, which is very close to Dun-​well Donut.(Not really, 2 stops away) But you can take a L train and do some food tour tho. Anyway. this place is right around the corner.
Few spots to sit, dirty floor and chubby staff, I almost felt like leaving when I hit the spot. But it’s pride week, I gotta have some rainbow bagel to celebrate this historical time, right?!
So I am here, grabbing a bagel, a rainbow bagel.
Food: I don’t understand why Americans are fanatic about rainbow bagel, rainbow donut, rainbow cookie. or rainbow anything…
I do not like rainbow color even though I am gay…
UGH.
SHUT MY MOUTH NOW.
I had rainbow bagel with spinach cream — 6 bucks.
In cash only.
The rainbow bagel is different from traditional ones.
Why? It tastes much more sweet, (And I really want to know the ingredients which are composed to this whole rainbow color) and it just doesn’t taste like a traditional bagel.
Glad the spinach cream cheese saves this bagel from being a dessert… The spinach cream cheese is creamy and delicious!
Service: very neighborhood based because they seem to know cute girls’ name, their favorite thing but give me a shitty look like:“why the fuck this asian people come here out of nowhere“
LOL, it’s okay.
I won’t come back .
3 Star

Summary: Excellent cashier, but rainbow bagels are overpriced and over hyped.
Tasting the vanilla cake frosting was one thing, eating it on the bagel was a whole other experience. The rainbow bagel concept is cute, but each bagel costs me an arm and both legs. ($ 6.65 for bagel and cream cheese) All the hype is on the color of the bagel and not enough is on the taste!
The cream cheese is terrific for the first bite but similar to the cronut experience, the more I ate, my utility for another bite exponentially decreased. Basically you’re eating a pat of sweetened flavored cream cheese in a bed of carbs and food coloring.
My friend got the birthday cake frosting and I got the blueberry frosting. The blueberry frosting tasted like yogurt, birthday cake tasted like cake icing but got old really quick.
I’m bringing the rest of these bagels back to my roommates. The bagel is undoubtedly pretty and each one is swirled so that it’s one of a kind. If you’re into instagram, this might be worth the picture but for sustenance, theres a few local café’s around here that would better nourish your hungry soul.

The line up was pretty long when I got in on a Sunday afternoon and there wasn’t much seating for anyone. It seemed like a pretty busy place, lots of tiles and newspaper clippings up so this wasn’t a cool, trendy or hip atmosphere. But that’s okay, it wasn’t what I came for. I came for the rainbow bagels.
I lined up for about 10 minutes to get one and once I got to the front I was told that it would take another half an hour wait to get a bagel. So my friend and I walked around the neighbourhood a bit more.
When we got back, we got our rainbow bagels and they were hot and fresh from the oven! I took a few photos before I took a bite.
Gotta say, they are actually really beautiful and very bright. They kind of look a bit like plasticine which was a bit unappetizing. I got over it and took my first bite.
Honestly wasn’t that impressed. It was good, don’t get me wrong, very spongey, salty and sweet. Maybe my problem was that I didn’t get cream cheese (I wanted to try it by itself first to determine how good the bagels are) but I honestly was not that impressed by the bagel. It was pretty for sure, but I don’t think I’d go back, wait in line and then wait for it to be made again.

Yes, I had the famous rainbow bagel here and the funfetti cream cheese spread was really what made it for me. We arrived at 7am or 8am on a weekday, so it wasn’t crowded at all.
The bagel itself was pretty standard though. It just treated like a plain bagel decorated in rainbow food coloring. There’s nothing else much to it, but it was pretty to take pictures with.
I loved the variety of bagels and spreads. I would come back again, but not this early!

How can a simple looking bagel shop have such a colorful and delicious bagel?
After hearing so much about the Rainbow bagel, I finally came here to try one.
The rainbow bagel looks so cool and beautiful to look at. No matter how beautiful it looks, it is going down my stomach.
You got to get it with the funfetti cream cheese.
Let me tell you this, I didn’t know what to expect, but when I took one bite… it was off the scale. Couldn’t believe how good it tasted. Each bite was so so delicious.
This is not your average bagel store.

It was a weekend of food dream come true — I also got the raindrop cake
Got here around 2pm on a Saturday and was expecting a long wait but to my surprise… no lines no wait… just me waiting to decide which cream cheese flavor I wanted.
The store also had other colored bagels aside from the rainbow bagel but of course, I am here for the one and only.
I opted for a nutella cream cheese with my rainbow bagel. The color on the outside of the bagel looks dull and what not… cracked from the baking. but…
LO AND BEHOLD… you open this baby and BAM you are seeing COLORS of the 60s! the colors… THE COLORS!
I ripped my first piece and it was so soft and fluffy on the inside, so doughy and the bagel itself is a bit sweet… maybe its just me and my imagination of fluffy cotton sugar sweet goodness lol.
With a slather of the nutella cream cheese… I knew this was a guilty pleasure. My words exactly… this is a unicorn and its poop… delicious unicorn and its poop.
The only boo side is… its expensive! The bagel itself is 3.95? or something and the cream cheese was also $ 3…seriously!!! my whole bagel combo was like 6 bucks and change… a little too much

The rainbow bagels are hella pretty, but tasted pretty bland IMHO. The confetti cream cheese is amazing, though. Either way, worth it for the Instagram!

Finally decided to stop by here and see what this rainbow bagel craze was about. I got there at about 12:30pm and to my surprise there was no line and I was able to place my order right away. I got a rainbow bagel with the confetti cream cheese and my boyfriend got a garlic bagel with philly cheesesteak filling, they both came down to about $ 15 bucks.
For starters I feel like their bagels are overpriced. The rainbow bagel with confetti cream cheese was a delight. However, I feel like it’s mostly popular for its instagram or snapchat worthy look. I don’t see myself going back to get another rainbow bagel any time soon. The garlic bagel with philly cheesesteak filling was also pretty good. The garlic bagel itself was delicious and I would love to try that with some of their scallion cream cheese. Overall, i feel like the bagels they serve are nothing special. They were actually pretty dense and on the dry side. On the other hand, I appreciate the various varieties of cream cheese flavors they have and think they are worth trying.
If you are someone who enjoys photographing exotic looking foods I would definitely recommend you try this place out. Other than that, it’s nothing to hype about.

The hype is all about the rainbow bagel but I loved the chocolate chip cookie dough bagel the best! Pair it with the Nutella cream cheese and you have the most epic bagel ever!
**Note: get there super early as the lines get long and they sell out of the good stuff fast. If you get there after 8am, you’re pretty much getting s plain bagel with veggie cream cheese.

Woke up dumb early and made my way to the Bedford Ave location at 6:15 only to find a line and the gate half way opened. I waited for about 5 minutes and remembered them having a second location not too far away. Gave them a ring, not only were they opened, but they had the bagels ready. Got back into my car, pulled up front to no line, within minutes I got my hands on a couple of rainbow bagels and some cragels. I bet those people that were ahead of me on that line before are still over there waiting for the doors to open. HA HA.
Just kidding, didn’t mean to rub it in. Sorry.
I found the Cragel interesting, in fact, I really liked it. I got them plain, toasted and buttered it when I got home. I loved the sweetness, and the texture it had — it was flaky yet chewy. I love a buttered croissant, so a slab of butter on this cragel just did it for me. The only thing was, as I was slicing the thing in half, the top part of the bagel fell apart along the lines of croissant.
To be honest, besides the rainbow bagel being colored, I didn’t find them anything more but a plain olé bagel. My 5 year old found it exciting with all the fun swirls of colors in it as she was ripping it apart, it was something she has never seen, or eaten, before. Pretty sure she’s telling everyone in class today.
Lastly, I just wanna say, make sure you bring cash, they are cash only. Though, they do have an ATM by the door, but who wants to waste the extra few bucks on fees from the machine when you can use that and spend it on another $ 4 bagel?

So I kept hearing about this bagel shop for the longest and always wanted to try the rainbow bagel. Everyone always told me how great it taste but you have to go super early to get it because they run out fast. It’s crazy how many different bagels and cream cheese flavors they have.
I only tried the rainbow bagel with funfetti cream cheese and I really enjoyed it a lot. The bagel tasted really soft and fluffy and fresh tasting. The funfetti cream cheese was really interesting. You would think it would taste super sweet but it actually wasn’t. It was a little sweet but not too much. It was extremely filling I will say.
I definitely would like to try other flavor cream cheeses from there and there other bagels. This place is not your average bagel store that’s what really makes it interesting!

I mean, the rainbow bagels were an instagram dream.
The place itself is super generic, but I loved the different bagel and spread options. Went with 10 rainbow bagels as well as a side of funfetti cream cheese and a plain cream cheese to bring to work. The rainbow bagel with funfetti cream cheese was too sweet, but with the plain cream cheese it was delicious. The bagel itself was pretty normal tasting, but extremely dense. I ate it for breakfast and it filled me up almost until 3pm.
Also, if you go on a weekday at 7am you’ll have no line at all.

Ok ok, I was lured in by the newest viral food in NYC– rainbow bagels. A friend and I ventured to the store on Super Bowl Sunday, we waited in line around 50 minutes before one of the shop owners came out and announced the rainbow bagels were sold out. We were bummed out but a ton of people left the line so we decided to wait it out and get any bagel. Much to our surprise when we entered the store about 15 minutes later there were still colors bagels. We got a «Broncos» and a cotton candy colored bagel with Nutella and funfetti creams cheese respectively. As long as my bagels has a few fun colors I didn’t mind! The bagels were good bagels, the cheese was delicious.
I think the best part was the friendly and cheery staff. The shop was warm, edm music was playing and the staff, despite being completely overrun with customers was kind and good spirited.

The Bagel Store changed how I look at bagels– not only delicious but can be colorful too.
I came here after learning about their one-​of-​a-​kind rainbow bagel. Intrigued, I decided to stop one morning on my way to work.
When I arrived, there was quite a line, but thankfully went by really quickly due to their speedy service. The employees are really nice and super efficient, which is great when I’m heading to work. I knew I wanted a rainbow bagel, yet decided to ask what cream cheese that would go well with that. His immediate response: FUNFETTI cream cheese.
Despite the bagels play dough-​like color, The bagel was surprisingly delicious– especially the cream cheese. SO GOOD. I liked how they had different colored bagels, like a multicolored pink for valentines day and a orange and blue for the super bowl. Color is always better in my opinion. I must say, i was surprised when my one bagel with cream cheese came to about $ 6…more than i would ever pay for a normal bagel, but it is definitely not your normal bagel so I guess you pay for the hype.
REMINDER: this place is CASH ONLY. Thankfully they have an ATM right inside, so there’s no problems.

A must go to for EVERYONE. Aside from being the best bagels and best cream cheese I have ever had. The friendly service and warm staff make it a great occasion. I try to go as much as I can cause the always have new and exciting bagels «bagel art». The rainbow bagel with the funfeti should be on everyone’s bucket list. I’m personally a huge fan of the blubbery cream cheese. Next time I go, I’m definitely having the bagel with cheese eggs and bacon. Just go. Thank me later. Tell Michelle, Jon from Toronto says Hi! :))

I got egg & cheese on an everything bagel. The egg was perfectly cooked. The bagel itself was fantastic! Perfect texture– crispy outside and chewy inside. Honestly that is the best bagel I’ve had in a long time. I’m not that into sweet things, so I will likely never go for that rainbow bagel which seems to have people very hot and cold on here. The music they were playing was great and the people behind the counter were very amicable. This joint is located directly between my apartment and work; it’s gonna be tough to resist coming in on the daily :)

For all of the Instagram and foodie posts I see from this place, I wasn’t sure what to expect when I walked into this place. Maybe bagel nirvana with like Mountains of special flavor whipped cream cheese and lollipops of rainbow bagels. But I found a hole in the wall. Which is a good thing. Because if I know anything, holes in the wall usually have great food.
I’ve only been here once and it made an impression. Sadly I don’t know if I’ll be back anytime soon. That’s certainly my loss. I tried the bacon, egg and cheese on a bacon, egg and cheese bagel. It was bombtastic. Holy cow that was the freaking business. I’d like to try their rainbow bagels w/​the funfetti cream cheese or cannoli CC. Actually just give me all of it. ALL OF IT!

Guys. Never in my life have I ever paid $ 15 for two cold hard bagels… Unless they were rainbow bagels. (Do they charge you for the cream cheese too?)…I wanted to love this place.
Im sure we’ve all seen that viral picture of the infamous rainbow bagel. I was just as mesmerized as you! Lol.
By checking in we got a free coffee. Whoopty do! — It wasn’t fresh. But hey, it was free… no biggie I guess.
It’s cash only. It was cold as hell so my bf had to trot around to find an atm b/​c the one they had wasn’t working for w/​e reason.
I got 2 rainbow bagels. Nutella & strawberry cream cheese. But yeah. 2 stars for the interesting cream cheese options. That is all.

Uhhhhh yeah. I’m about a week late on this review. I guess I wasn’t crazy about this place. I’m sure it attracted many Unilocalers for its rainbow bagel, shit it attracted my girl and I.
It’s a hole in a wall but that isn’t s problem, I love places like that. They had a few rainbow bagels there. She got hers with strawberry cream cheese (the better one) and I got mine with Nutella. They didn’t have any more rainbow cream cheese.
So we cashed in on that free coffee that they do offer, but then the cashier said our total was 13 dollars and some change for 2 bagels. Now let me get this straight, I am not cheap. But would you pay 6:50 for a plain bagel with cream cheese? The rainbow isn’t some kind of flavor or anything. I didn’t think so lol. I was confused but hey we made it this far. So I hit the ATM and got some cash.
After that we squeezed ourself in this small sitting area that they had. They seat about 4 people if I’m not mistaken. We laughed as we saw other happy go lucky Unilocalers come in with their companions. I will admit, the bagel itself was good though, I will not down the quality. Just nothing special. Someone should really update the menu prices because they aren’t accurate.

Guys. Just know we traveled from North of Queens to see what the hype was about. Never in my life have I ever paid $ 15 (that’s right: 1 – 5) for two cold hard bagels… Unless they were rainbow bagels. (Do they charge you for the cream cheese too?)…BRUH — I wanted to love this place so bad.
Im sure we’ve all seen that viral picture of the infamous rainbow bagel being shared from timeline to timeline. I was just as mesmerized as you! Lol. I was hoping to taste the bagel of my dreams! Or maybe just… a really great NY bagel… IT TASTED SO REGULAR AND FORGETTABLE.
By checking in we got a free coffee. Whoopty do! — It wasn’t fresh. But hey, it was free… no biggie I guess…
It’s cash only. Which is fine, I just don’t like carrying cash as a personal preference. Plastic is easier. With that being said there was an ATM. It was cold as hell so my bf had to trot around to find an atm b/​c the one they had wasn’t working for w/​e reason.
I got 2 rainbow bagels. Nutella & strawberry cream cheese. But yeah. 2 stars for the interesting cream cheese options. That is all. For real.

This spot has a great variety of bagels and a huge selection of amazing cream cheese. The flavors are a must see. I ate the rainbow bagel with confetti (funfetti?) cream cheese. Had to see what the hype was about… definately different. Even though I felt like a young girl at a carnival it was enjoyable. Next time I think I’ll go for the bacon, egg, and cheese. or the Nutella. or did I see smores? I have the feeling I’ll be working down the list of these amazing creations.
The place seems to be crowded most of the time so I wouldn’t count on getting one of the limited seats.

I normally go to another bagel store but this time, I wanted to try something new.
There’s a counter to place the order then you go to the cashier to pay for your order. It was a confusing process for the cashier. When I got to the cashier, he didn’t know what I had ordered and since I had placed 5 different bagel sandwich combinations, I thought it was tedious for me to have to repeat what I had just told the other worker.
Bagels were not toasted like I had requested. I thought overall our sandwiches tasted bland.
My sister had ordered a spinach egg bagel sandwich. When we opened our sandwich, her bagel was not what we ordered but there was no way we’d go back to get it fixed.
I’ll stick to the other place a few blocks away.
I didn’t think service was particularly friendly.
Cash only.

Come with cash! It’s cash only in here. They do have an ATM, but why get charged $ 2 extra for a withdrawal, when you can just come prepared.
Unfortunately, the bf and I got here late morning. We should have gotten here early so we’d have all bagels and spreads available. We got there around 11am and the jelly donut cream cheese was gone. But that’s okay. They still had a whole bunch more to pick from.
I picked the famous rainbow bagel with funfetti cream cheese, and the bf picked the French Toast bagel with scallion cream cheese.
The funfetti bagel itself tastes like a regular bagel. I wanted to be 5 and just have the bagel because it was colorful. But I should have gotten the French Toast bagel because it was SO GOOD. It’s topped with powered sugar, just like a french toast dish. The funfetti cream cheese tastes like a combo of cream cheese and birthday cake frosting– it’s actually not bad. It’s not overwhelmingly sweet either, it was just right. The scallion cream cheese paired perfectly with the French Toast bagel; it was a sweet and savory duo I wouldn’t mind getting for myself next time I’m around.
This place can get a bit packed around noon, but they’re pretty fast with orders. The guy who greeted us was really nice too! He said if there’s anything I wanted to try, he can give me a sample. :)
If you check in on Unilocal,you get a free cup of coffee. Isn’t that perfect with your bagel? Yaaaas, it is!
Minus one star because they’re cash only: c
And sure, maybe the bagels are a bit pricy and not that big. but the flavor makes up for it, I promise. Doesn’t hurt to try them out at least once!
**The bf recommends the French Toast bagel with scallion cream cheese… he was right. His bagel was better – only because the rainbow bagel is a regular tasting bagel. Can’t go wrong with sweet and savory**

I mean, they music they played was awesome. That’s why there are two stars here. Otherwise…
I had been dying to head over to this place. I figured I could just hop on the bus and shoot over to Greenpoint or Williamsburg or whatever neighborhood in (not so) newly populated North Brooklyn this place was in… grab one, have my mind blown and take a super cute picture of it to make everyone’s mouth water and think I was SO COOL and IN THE KNOW! Alas.
When I arrived at the Bagel Store, I couldn’t help but notice it was a hole in the wall. «But it’s always the hole in the wall places that have the delicious foods!», they said. «It’s totally worth taking the G train!», they said. I digress.
There were 4 or 5 really excited, really loud young girls in the store, standing in the way, confusing me on where the heck the line started. I saw the «Rainbow» bagels (this is in quotes because today they were only green and yellow) chilling in a display box and was already unimpressed. You see, Native New Yorkers (and NNYs skip this part because you already know this) who like bagels can look at a bagel and be able to tell if it’s both doughy, chewy, and naturally crispy enough for them to purchase. We also do this with Pizza slices btw. These bagels were, something other than.
tl;dr — The Rainbow Bagel was sticky to the touch (not sure why), overpriced, entirely too pastry-​like, and somehow lacking in flavor. The funfetti cream cheese was a great draw and I would actually have this again on a plain bagel. But only like once every 5 years.

The Rainbow Bagels of social media fame had my daughter craving to get here, and so glad we did. The shop is a down to earth, easy to find, REAL bagel shop. I was expecting a shi shi foo foo café type deal, with novelty rainbow bagels. What I found was a super friendly staff who really were more of a selling point than social media frenzy of the rainbow bagels! I was going to get the Bacon Egg & Cheese Bagel, with fried egg, but one counter guy was like ‘Huh, No, lemme suggest, gotta try the BEC bagel with BEC. It’s just incredible, should be like a hangover cure’. I figured I could pop an extra cholesterol pill, so hey, when in Rome. SURE!!! We made some chat about the bagels, the various cool cream cheese flavors available. Then took a seat to wait. Everyone who came in was greeted pleasantly, no matter what was ordered, including with very specific instructions, it was ‘Sure, no problem.’
Our order was prepared quickly, and exactly how we wanted. My BEC on BEC? If the Rainbow Bagels are the glammed up ‘movie stars of the Bagel World’, the Bacon Egg Cheese Bagel with Bacon Egg & Cheese is the Breakfast Workhorse of Brooklyn Bagels! Awesome, filling, hearty. Let’s say this IS the only way to go.
I ate this monster up, and didn’t eat again until dinner around 8pm.

First off, you cant mess with a good thing unless you know how to make it perfect in its basic form. They have a rainbow colored bagel with funfetti cream cheese that made us take the drive from Long Beach to Brooklyn on a cold, wet Sunday morning. All these delicious pictures and professional accolades… smoothies all damn week… we needed to find out if this place was legit. The establishment was easy to find, and superbly clean. Everything looks and feels well organized, ready to perform surgery on carbohydrate heaven. The lady at the counter knows local customers by name and creates a warm feeling, like youre back in moms kitchen. Her greeting sent waves of excitement through my wifes body and the fact that there wasnt a big line upgraded my happy status to: kid in a candy shoppe.
The rainbow bagel did not disappoint. Its sweet, reminds me more of bakery than bagel. Delicious. I also had a salt bagel which was quite possibly the best bagel ive ever had on this planet = BOLD STATEMENT. You know this is a family spot because she saw me staring (maybe drooling) at this cheddar, bacon in your mouth explosion bagel. She had pity and sent me on our way with one for the ride home. Met her 5 minutes ago and she gets me… Amazing. Took my wife and I at least three years to develop that level of intuition. In short this place knows what they are doing and has taken the bagel to another level. This is 100% as good as it gets, Id drive from way further to have this experience… do it. They just made a customer for life.

New Year’s Day and I’m dyyyyiiing. Let’s start the year off right! Everyone is getting ready for the gym and I’m getting ready for some carbs. We were visiting for the weekend and did a quick search for the ultimate food… bagels. I had no idea that the Bagel Store was a real destination.
We rolled in and there were just a few people waiting. Apparently New Year’s Day wasn’t as productive for everyone as I thought it would be. I had read online about a few of the crazy bagels available so I just went with the crowd. I got the special New Year’s Bagel with Funfetti cream cheese. My husband got a garlic bagel with the garlic & herb cream cheese. Then we proceeded to stuff the bagels into our mouths at lightening speed.
THESE SUCKERS ARE GOOOOD.
Both of our bagels were filling and delicious.
So much so that we went back the next day to try more. More carbs!
My husband got the cragel on his second visit and while he enjoyed it, wasn’t really that impressed. I got the Cotton Candy Bagel with Funfetti cream cheese. And, I hate to admit this, we also got the garlic bagel with the tofu jalapeño spread.
Yes, yes, yes. The tofu spread was outstanding. I prefer the texture of the cream cheese (hello, funfetti!), but this spread is an excellent alternative.
My ONLY complaint is that this place is obviously a cash setup, but they have a sign for credit cards on the door. Fortunately there is an ATM inside so no need to go on the hunt to get that bagel.
Mmm…I might have to get some delivered!

Sweet guys (über polite), delicious bagels, I asked for my plain w/​nutella, and I was told they were out of nutella cream cheese. Whatev, I didn’t want cream cheese anyway, just nutella! May want to change your board.
Ordered a variety of bagels to go:
–Cragel (underwhelming, I’d skip it next time)
–Rainbow (really fun, better than I thought — slightly sweetened)
–Plain (delish)
–Everything (double delish)
–Pretzel (meh — too salty for me)
–French Toast (yums)

Late Post — Saw the bagel store on the popular feed on Instagram so you know what I had to do! Give them a call and order my RAINBOW bagel!
Great customer service. A very creative and unique business! The bagel was better than I thought!
Rainbow bagel x Cannoli cream cheese

I really only came to see what the hype was about over the funfetti cream cheese and rainbow bagels! Nothing spectacular but everything else looked pretty good!

Guyssssssss, you have to go to Bagel store and get the rainbow bagel. Its just divine! And the cannoli cream cheese goes with it so well that you will be in the zone while eating it. Nutella cream cheese is
too.
It usually gets sold out by midday. You can call and reserve it which I did on Monday. So I called early in the morning and requested one rainbow bagel to come and pick up at 1pm — on my lunch break. When I got to the store they said it was sold out. I didnt like the news of course. A person who calls in the morning to reserve her bagel, then travels from Grand central to Williamsburg in her 1 hour lunch break just to get this rainbow bagel can get very disappointed when she doesn’t get it. Anyway, they saw how upset I was and Sandy said they can make it in 20 minutes. All angry and hungry I decided to get coffee until I was waiting. Mann, their coffee strong and very flavorful. LOVED IT! So Sandy comes in, apologies for what happened and gives me 2 bagels on the house and a muffin on top of it. The smile on my face was huge when I left the store. The satisfaction is guaranteed. It cant be compared to nothing in the world.

All kinds of bagels including the famous rainbow bagels. You get free coffee if you check in on Unilocal.Not that the coffee is anything special but hey free coffee. It’s a pretty typical bagel store though, would give it a three star rating but the rainbow bagel is the attraction and it’s worth the extra star. Also it tastes pretty good so there’s that too. Place is tiny though and cash only. Fortunately like every other place in Brooklyn there’s an ATM inside.

I have died and gone to heaven.
My death was quick, cheap, covered in cheese, bacon and squishy.
This place looks like nothing from the outside, literally, it is a small inconspicuous bagel shop. but it’s what’s on the inside that counts right?
Everything in this place tastes amazing I can’t even give you a suggestion… well the bacon cheddar cream cheese is a good place to start, followed by the lox spread, and walnut cinnamon raisin.
amazing amazing amazing!

This was my first New York bagel experience, and I certainly hope it isn’t my last. These are some downright delicious carbs.
My group got the pumpkin cragel, the regular cragel, and the rainbow bagel. I did not try the pumpkin cragel, since I am not a big pumpkin fan, but it got good reviews from my companions. The regular cragel was delicious. It was everything you would want in a bagel and croissant. I loved the lightness of the layers and the slight salt to it. I would definitely order this again. The rainbow bagel was also fantastic. This bagel was on the sweeter side, and I enjoyed every single bite. The bright colors offer a playful breakfast experience. I could eat many of these.
If you like cream cheese, you have more options than I could count.
Overall, I would definitely make this my go-​to for lunches and breakfasts. It’s the perfect Brooklyn experience.

Nice little shop to grab fresh bagels in Brooklyn. We had a mostly positive experience.
The service was quick and friendly. The shop was pretty busy for a Thursday mid-​morning time frame but we easily found seats by the window and took a break from the cold while we ate.
I had an everything bagel with cream cheese and lox, my boyfriend ordered the bacon egg and cheese bagel with bacon egg and cheese. Both were super delicious and fresh. The one big bummer was that the two bagels and toppings came out to a grand total of $ 18 and the place is cash only. Lucky for us they were filling enough that we skipped lunch!
Also, there was a Unilocal deal advertised for a free premium bagel but the guy at the counter said he didn’t know anything about that so we were unfortunately not able to take advantage.

The bagels are fantastic. The staff is super friendly and patient, even if you’re having trouble deciding. Try a plain cream cheese bagel. It’s all you need to realize how good this place is.
If you want something special, try the French Toast bagels. Better than actual French Toast!
The shop is always busy, but so far for me it was never packed. Been there in the morning only, though.