Goorin Bros.

I don’t wear hats. I think it’s because I have a big head. No really I do. Me and my brothers get it from my Dad’s side of the family… But if I wanted a stylish hat (and I“m seriously considering it) Goorin Bros is definitely a place to shop.
I accompanied my friend here and found lots of styles of well-​made and high quality hats for men and women – Fedoras, newsboy caps, wool baseball caps and so much more.
If you are a fan of Downton Abbey, particularly the wardrobe of say Lady Mary, then you would LOVE some of the bucket hats for women here. Because of the quality materials and unique styles, they are going to be on the expensive side.
But we visited during their winter sale and the hat my friend bought was 50% off. Wow!
The ladies in the shop were so friendly and helpful. I’ve walked this stretch of Milwaukee ave many times and never thought to stop in. But now, with Downton Abbey starting up again in a few days, I might have to stop in again and get one of those Lady Mary hats. So stylish!

I just recently visited your store looking for a hat for my husband as a Christmas gift. Your store is just lovely. The displays were beautiful and your staff was very kind and knowledgeable. I bought a hat that I thought he would like. When he opened his gift at Christmas, he got emotional. He said that his late grandfather has the same hat. His grandfather was a tailor in Italy and was very stylish. Everyone says that he got his style from his grandfather and I’m glad that I was able to give him a gift that meant so much. I will definitely come back to buy future gifts and I will recommend this store to all my friends and family. Thank you for a great experience. Nancy D.

Fantastic experience. Corey’s awesome and is more than just the shopkeeper, she is the experience. My better half is in need of hats and hates shopping for hats almost as much as he hate shopping for shoes. Corey not only made the experience a blast, she found too new advocates of her shop and we will be back in the Spring!

The store is lovely but the selection is terrible. I suggest if you want a Goorin Bros hat go online and order it.

One of the best stores I’ve ever gone into. Corey helped us out, and she was amazing! She went out of her way to find all of the hats we needed for our wedding. Even when I called back months later to order another hat, she not only remembered me, but she remembered what hat I needed. That is great customer service, and we will definitely be buying more hats from them in the future!

Great Hats Yes. Service is terrible. First, off the people who work there don’t even look like they like wearing Goorin Bros. hats. Each time I’ve gone in there the pep behind the counter has a fedoras on like its a Nickelback concert. Each, time I’ve gone in there I’ve had to plead for help, and than educate them on basics on inches and fabric.

Amazing selection of hats and very kind employees. The atmosphere in the store adds to the experience and gives you an appreciation for their products. I’ll be coming back!

I’m from the South… and the town I live in has a little throw back to the 1920s that has me actively seeking a fedora to match the vibe in town.
For my visit to Chicago to visit Carol K I was lucky enough to happen upon this place and went inside to see if they might have a hat worthy of my fashion needs.
Though the selection was nice, it wasn’t very much and almost nothing was my size, so though it was fun to peruse the store, it was disappointing to not find my size.

I stumbled upon this place unexpectedly when walking through Wicker Park. What a great shop. They have a very good selection of both men’s and women’s hats and very affordable prices. I love the vintage feel of the shop and it was fun to browse the selections. I found several I liked. I plan to return with my boyfriend soon for him to purchase a hat. I know he will love many of the styles. The service was friendly and knowledgeable without being pushy.

My wife and I went here to look at hats. The employee helping us was super nice and very helpful. The hats are very nice and priced fair. We ended up leaving with a few hats. And hat to wear our new ones out on the street. Feeling very stylish. We look forward to seeing the San Francisco store.

My wife and I first learned about Goorin Bros. while strolling through San Francisco. As it turned out, the store there had just opened and we popped inside. Both of us big fans of hat-​wearing (our dog’s name is Fedora, for crying in the mud), it was nice to find an upscale hat store in today’s day and age. Sure you can find a few here and there at Target and whatnot, but the majority of what you find has all over the place sizing and lackluster quality.
Goorin Bros. hats are top notch. And the sizes are consistent. I know if I try on an XL it will fit me. I’ve found that I’m not much of a fedora-​wearer myself, but my wife has several. I’m more of a flatcar, Gastby and cadet flavor. Don’t know what that means? Stop in to Goorin and you will.
The employees are super helpful and seem to really be into hats too. It was nice for my wife, who has the world’s smallest adult head, when they helped her find kids hats that fit her perfectly.
There’s also a punch-​card system for buy several and get one free. I don’t know where our card is, tho.
I think that’s about all I can say about them. It’s a very classy, elegant shop, with a great selection, decent prices (tho higher than Target) and wonderful hats.
So stop by, and try not to step on any of the hipsters as you walk through Wicker Park.

So yes I was kind of expecting a larger selection, but the hats they were perfect. I mean I am a fan of their hats and surf their site on line quite a bit and have always wanted to fit before buying. The brick and mortar provided me with such opportunity. The hat has garnished me plenty of compliments too.
Go there, buy a hat, and enjoy.

High quality hats for people that are looking for a new style. A San Francisco
Based store that works in the wicker park neighborhood

I love this place.
Many hats for many styles and head sizes.
Its a bit pricey but worth it. Everything is made by in the US and its a small shop in a trendy neighborhood so thats to be expected.
I went here on a Saturday afternoon with bff and we had a great time goofing with the staff and trying on probably half the store. Apparently we were a little TOO goofy because the staff was sure we were a gay couple and treated us as such.
I found this entertaining while my friend was not as amused, luckily this is my review not his!
Anyway cool store with a great selection, awesome helpful staff, and just a great experience overall.
Come here if you want an awesome hat.

Pretty rockin’ hats! From fedoras to derbies to baseballs caps, every hats is covered within the not-​so-​big store on Milwaukee Ave. A leisurely stroll on a Sunday afternoon, brought me and buds into Goorin Bros. I LOVE hats, however as my curls have gotten bigger and wilder (like I like them! lol!), I only get to wear them on occasion when either my hair is blown out straight or my hair is big enough to get over my hair. lol!
Goorin Bros had every type of style I could want in every sort of size. On a Sunday afternoon, the place was packed, so I think the secret is out, but stil, I wanted to share. I love that there are men, women, and unisex styles and that the price points are moderate enough to actually buy something. If you are looking for a gift this Fathers’ Day or just want to spoil yourself, it’s worth a stop here for sure!

I’ve always been the person who loves hats — on other people. A big curly fro and a tiny head do not make a good combo for a hat to perch upon.
And yet, I wandered into Goorin Bros today with my husband and my father to look around anyway. I tried on a few different chapeaux, and voila! I actually found a hat that fit my head without smooshing my hair down too much, AND didn’t drown my itty bitty face. Needless to say, I stuck a feather in it and wore it out the door. My dad also found a hat that he loves.
They aren’t cheap; we spent $ 150 or so on the two hats and the feather, but they are so well made of great materials, that I definitely feel like we got what we paid for. Plus, they have a loyalty program. Something like your 11^th hat is half off or free. I can’t remember. But they will keep your stamp card on file for you so you don’t lose it.
Which brings me to the service. The staff is great. They will give you an honest opinion about whether a particular cap works for you and what could be better. They’re happy and they smile. And they know their product well. I’ll definitely be back to fill that stamp card.

I was looking for a high class and high quality fedora to go with a new hairstyle and found this PLace, and was VERY pleased.
The hat selection is extensive (with multiple sizes, no one size fits all here) and of excellent quality.
The service was fantastic (Thanks Jessica for our help). They were attentive, gave honest feedback and were just pleasant to be around. They even offer to adjust all hats to fit you perfectly.
Overall a fantastic experience and I am VERY pleased with my hat, will be going back for more.

Once upon a time I had great hair. Then I got sick and all of my hair started falling out in patches. I miss it dearly.
I work at a job where I am constantly interacting with people, often times presenting to large groups. Suddenly, hats have become a key component of every outfit I own. Before I had never really work hats, as my prohibitively large head was… well prohibitive. It was very difficult for me to find hats that fit, but now I knew I had to work around my melon head.
Knowing I was about to visit on vacation, I looked up «hat stores chicago» on the interwebs, and came acros Goorin Brothers. I was worried as a couple of reviews mentioned the store not having a great selection for the cranially enhanced. Still, I figured it was my best shot.
While it was true that ²⁄₃ of the hats I liked did not come in my size, I was still able to find quite a few that worked out well. They even had a hat stretcher to make one that i loved (but was just BIT too small) work for me. As lame as it sounds the whole thing was a somewhat emotional experience for me, and the staff backed away enough so that I was still comfortable, while still remaining helpful.
I left with three great hats, totaling just over $ 100. Not a bad deal, I’d say. The experience as a whole was quite positive, and I’m sure at some point I’ll be back.
Thanks ladies, you made what could have been a really shitty experience into something much more manageable.

There’s mornings where a man slowly puffs on his Dunhill pipe and contemplates the things missing in his life over the aroma of royal cavendish. Little does he realize it may be as simple as a tasteful hat that lets other people know that he is a distinguished gentleman. But where does he go for a hat that suits his taste and character? Gone is the hat shop of yore.
The next best thing is this store. I wasn’t a hat guy till I discovered Goorin. Lots of cool fabrics, patterns and artwork.

I subscribe to
and about a week ago they sent me an email about this new hat store in my very own Wicker Park.
I walked in after work today and the peeps working there told me they have been open for 2 weeks only. Great selection of hats as they have all flavors. If you want to keep your head warm they have you covered, if you want to be stylish they have you covered, if you want to look like a pimp they have you covered. I walked around trying on hats and wound up buying three. The hats ranged from all sizes with xs to XL. Cool duo working the store and they were very helpful in letting me know how good I looked in the hats. Pricing varies and they are good quality hats. They have scarfs, gloves and other winter accessories as well. They also give you one of those reusable bags to come and shop again
Great store in a great area… I will return for more!