I haven’t purchased anything yet, but found the store very interesting and gave it a good browse. The first big plus is that this is not within a mall– so that means someone like me, might actually see the store and shop at it! There are two entrances– one upstairs on the Whole Foods level, and one downstairs near Old Navy and Bowl & Barrel. I had thought that the Forever 21 line was just for tweens/teens/sorority sisters– however that appears to be outdated. While 60% of the store is women’s clothes, they also have kid clothing and men’s clothing. I was pretty surprised! Prices range– but in general this is fast fashion. Some jeans were priced at a «grand opening sale» of $ 7. Wow, that is pretty cheap. How long will they last? Who knows. But I guess at that price, they don’t expect you to care. I did see a light jacket for about $ 25 that I plan to go back to try on. It’s a lot of square footage, so there’s a lot to explore.