Charming Charlie – Des Peres

Charming Charlie’s is a clothing and accessory shop for women located in West County Mall. They sell purses, shoes, jewelry, scarves, clothing etc. The store is laid out in color coordinated sections rather than by type of item like other department stores or boutiques. So everything pink from shoes to jewelry is in the pink section of the store. This unconventional design is very eye catching and appealing. This store has a little bit of everything for pre-​teens to older woman. I find their purses and jewelry (those are the only things I’ve bought there) to be very reasonably priced and durable. The purses range in price from $ 10-​$ 75. So there is something for every budget. They also have good deals on discounted items in the back of the store.
Give Charming Charlie’s a try especially if you need to find a specific color of woman’s accessory.

There are lots of places to buy jewelry in the mall but in all honesty, you’re either buying fine jewelry with a hefty price tag or you’re choosing from various price points of junk that’s probably going to tarnish and/​or fall apart after a season or two. Charming Charlie is more expensive but also a bit higher quality (as in better looking fake gems and fewer off-​center rhinestones) than a Claire’s or Icing level store but less expensive than the costume jewelry at Macy’s.
To me, the best thing of all about CC is that pretty much everything is color coordinated. Whether you want a red necklace or a yellow bag, you can easily shop all of your options with relative ease. And there are a lot of options! Whether you want something delicate or big and chunky, I can promise you they have it. They also have a pretty fantastic «higher end» fake diamond section which is awesome when you want something super sparkly for a wedding or other special event. You can tell it’s fake if you look at it next to a real diamond but it’s eons better than the pretend rocks at Claire’s et al.
I’ll admit that their purses look cheap, but if all you want is a trendy bag for going out without spending much, this is still a good place to shop IMO. I never leave without flipping through the clearance section. When they get down to the last of something, they’ll mark it down 50% and put it here. Typically clearance is jam-​packed and I can always find something I «need».
To close, this is Claire’s for grown-​ups and unlike Claire’s going here won’t make you feel like you’re the 25 year old at prom.

I’m an adult female who does not have pierced ears. I’ve never been a flowers-​candy-​and-​jewelry kind of girl. I don’t even wear my wedding ring. I’m afraid I’m going to lose it or damage it in some way.
Charming Charlie is a dream come true for a thrifty accessorizer, and it’s the perfect place for me to buy inexpensive jewelry that I’ll rarely wear. Although jewelry is the main attraction here, Charming Charlie also sells other accessories (e.g., scarves, belts, nail polish), handbags, clothing, and shoes.
Everything is organized by color. It’s like walking through a friend’s really awesome closet. This friend has a bunch of cheap stuff, but her closet looks pretty swanky.
I did not examine every item in the store, but most of what I picked up was under $ 30. Some of the clothing and handbags were closer to $ 40. They had a jewelry clearance section in the back, and best of all, they were having a BOGO sale on their clearance items. I left with two BOGO bracelets for a total of $ 11. One was «Charming Charlie» brand, while the other was «RSVP.» I believe the RSVP line is designed to look a bit fancier.
If you want the best of the best, move along. However, if any of the following apply to you, consider Charming Charlie next time you’re at West County Center:
1. You love accessories.
2. You change your look frequently.
3. You’re watching what you spend.
4. You don’t only «buy American.»
5. You don’t give an eff about designer labels.
6. You want to put together a trendy outfit.
7. You need accessories for a costume party.
8. You understand you often «get what you pay for,» and you’re okay with that.
9. You like to organize things by color, and you appreciate the same in the stores you patronize.
Tip:
Items at Charming Charlie already are inexpensive, but to save even more money, consider joining The Charm Club.

The adult contemporary of Claire’s.
Having no luck finding what I needed at Icing, which Claire’s calls the adult contemporary of Claire’s, I asked the clerk to point me to another place with «cheap earrings». She sent me to Charlie’s.
This place is GINORMOUS. They sell freaking JEWELRY, and yet their storefront is practically the size of a Sam’s Club. Shock and awe.
Things seemed to be organized by color. Racks and adorable displays of costume jewelry greet you at every turn. They had other accessories, too. Purses, scarves, and even clothes. Perfume, sunglasses, nail polish… You name it!
The stuff was CHEAAAAAAAAAAAAAAP. Both a pro and a con, I suppose. Most dangly earrings were 6 bucks, even the ones with enough fake rhinestones to rip your earlobe in half.
I ultimately walked out of here pretty empty-​handed. I just could not find much that was «me». But still, I’m glad to know this place exists. Good service, to boot.

WOW! Perfect timing for us, as my daughter was looking for prom accessories and found a huge selection of very bling-​y necklaces, bracelets, and hair ornaments! Cheap in price with quality likely on par, but we’ll see — they did certainly LOOK good.
Great displays (by color) and really helpful salespeople. I was pleasantly surprised and we even looked them up online to see where their other locations are.

Totally cute stuff and so much fun to shop. I wanted to buy everything I saw. I don’t find the stuff inexpensive though. But you will find variety and unique stuff. Cute.

This isn’t Tiffanys. There’s lots of cheap jewelry here as well as accessories. You can buy a scarf here or a zebra striped contact lens case as well as reading glasses with bling or some inexpensive flats.
This store is chocked full of stuff and it’s organized somewhat by color. So all the pink jewelry is together, all the little girl stuff is together, you get the picture. The clothing is kind of spread throughout the store. I was hoping to see some mannequins decked out for ideas, but there were none of those. Instead there were just racks of clothing scattered through the store. No signs on them indicating size or anything. Nothing to make me look at them.
I also was looking for some kind of after Christmas sale or clearance section and came up empty-​handed on both. The CC I’ve visited near me, had some areas for clearance, so you could browse through there as well as all the other stuff.
Overall, there is plenty to look at here. It’s not a «run in and pick something up» kind of place, so keep that in mind!

At first glance I was in love with this store! Lots of choices, good prices and the styles are awesome! BUT!!! Over half of the items I have bought have fallen apart or broken after just a few uses! One pair of earrings, one bracket and now a pair of shoes! I’m very disappointed, because I thought I was so in love with this store. :(

If you love accessories, this is the place for you.
I am an accessories kind of gal, so thought I had died and gone to heaven the first time I walked in. Everything is sorted by color, so this is the perfect set up if you are looking to match a specific outfit. You can find shirts, sweaters, sweatshirts, and everything to accessorize yourself and your outfit to perfection.
The items are relatively inexpensive, so know that going in. The clothing is not good quality, but it super trendy, so you will look really cute for a season.
Charming Charlie Parties… These are fundraisers and I am not sure if there is a standard charge, but the CCP I attended was $ 10 to get in the door and then 20% off all merchandise purchased. The $ 10 «cover» went to the organization hosting the party. These are held after hours and the one I thoroughly took advantage of was on a Sunday from 6:30 — 8:30pm.
I bought a sweatshirt, sweater, 3 awesome rings, a scarf, a bracelet and a necklace for around $ 115. Every time I wear each item I receive tons of compliments from both women and men.
This place is truly Charming :)

This is a new store in the West County Mall on the 1^st floor. They opened two months ago.
Everything is modestly priced. $ 30ish for shirts and purses (of which there are many.)
They have a LOT of jewelery, purses, shoes, and clothes and maybe in that order in quantity.
The cloths are in different sections separated by color. Greens are in the different area then the blues. even if it is the same shirt… etc.
They seemed to have a limited amount of clothes sold there. I was told they sell out fast and get re-​stocked every 2 weeks.
So expect more accessories then clothes.
They offer woman sizes of extra small to extra large.
Shirts that were styled from conservative to crazy, as always it is a matter of what your style and taste.
These are the type of shirts you KNOW are going to fall apart after a season, if they last that long. The construction/​material of the shirts are cheap but just to make a sentence that conflicts itself I will add that there is fantastic detail in some of the shirts also. lol. Figure THAT out! hehe. (Neckline woven work is really nice but the rest of the shirt is very thin material and looks like it will fall apart if water gets on it. :p) Remember you get what you pay for! I bought a few shirts that were super cute but I knew they wouldn’t go the distance. Sometimes the price is just right.
It is an interesting store to go in and look around. It would be fun to look at some of the jewelery if I had more time. I will go back to peek in a couple weeks to see what they get in.
Really nice and helpful staff.
Worth peeking in if you are at that mall.