It’s very pricey. I came here to make a birthday present for my niece because she loves this stuff! Basic kids slipper is $ 18 for just the slipper and strap. You get to chose the slipper color and strap color with their spinning wheel thing. Then you need to figure out what size you want and what tightness of the strap you want.(Very customized) Now for the accessories, there are clip on rhinestone designs that are $ 8 each, or you can do the gem stud($ 1.25 each) and layer up to 3 items per gem. This is where it takes a lot of planning and creative juices(especially if you’re making a gift). After choosing everything, the sales associate will assemble everything for you while you wait. And she uses this amazing cool tool that EASILY slips the straps into the slipper holes! I was a difficult customer and wanted to add extra rhinestone gems after she was all done putting the straps in the base of the slipper but the girl was more than willing to «re-do» everything so my slippers would be «perfect». As a second thought it might have been easier to just get a standard $ 35 gift certificate… but I figured I’d try :)