23 South

We had some time to kill on Saturday while we waited for our table to be ready for brunch and we decided to browse this little store, there were quite a few groups of women doing the same as we were but this did not make it difficult to shop. 23 South is filled with private and large name designers from jewelry to bags to dishware to travel mugs to greeting cards, all just cute little gifts.
What initially drew me in to this store was that I was looking for a new Alex and Ani bracelet that had just came out, the sales associate asked me if I was looking for something in particular and she was able to locate the charm bracelet right away. She held it at the counter for me so that I could continue to look around. I had just moved into my apartment and found a large piece of artwork that I really liked, the sales people told me that it was the last one of that painting and took it off the wall for me, they even gave me a couple of special nails from the drawer to hang it when I got home! I call that friendly customer service and that is what keeps me coming back.
I would recommend this store to anyone looking for a little gift for a special occasion or «just because». .or maybe to someone who is looking to just treat themselves (like me!).

Sheesh, I wish I would have read the reviews before I meandered into this boutique. Some people will see this store as a beacon to their Regina George basicness: Lily Pulitzer, Vera Bradley, Brighton, Alex and Ani, etc. Others, myself included, will see these as an anathema. But where ever you stand, it’s a well curated store.
How did I wind up in such a place, you ask?
I ventured in here to find an Alex and Ani bracelet for my cousin’s first communion.
I walked in and browsed the three counters of Alex and Ani. After 5 – 7 minutes, an older woman approached me. If she was the older woman mentioned in the posts, I had a different experience – she was helpful when trying to pick out a smaller charm. She wasn’t rude, but she wasn’t over friendly. I’m okay with that this. In fact, I prefer this over obsequiousness.
However, when I went to the register, there were two young sales associates who could use some etiquette lessons. The best way to describe them is millennial. No hello, no thank you. Tons of glares.
To be fair, I was asked if I wanted the bracelet gift wrapped (+1). They gave me a larger bag made out of cheaper stock, so I asked for the smaller, better quality gift bag. I explained that a little girl would feel special. Glare.
After glare one, one woman obliged by asking the other young woman to put in new bag, tie a string of tulle on handles and shove a piece of tissue in the bag, ahem! I mean rewrap it! She glared as words were exchanged. The other woman just handed it to me as I thanked her. Glare.
After reading the reviews, the only thing I can conclude is that this otherwise casual, fun boutique is someone’s pet project. They would benefit from a few management classes.

I’ve walked into (and shopped once) this local store several times. They are centrally located between work and home, so stopping by for gifts and accessories is very convenient. I initially purchased several gifts here yet, I’ve decided that horrible customer service should not be celebrated.
Each time I walk in the store, I am greeted with silence. Associates walk by and avoid eye contact at all cost… even asking questions is frowned upon here. I thought it was a fluke the first time it happened, but after time number four, I realized that I have to let my money do the talking. I refuse to support this store and will tell everyone I know of their horrid customer service.
Online shopping and stores that value customers will win and with Morristown stores opening and closing rapidly, I bet this location will be a trendy café or upscale clothing store within the next few years.

The store is okay but NOT worth the rude sales associate. The young high school girl was nice but this older lady was not meant for retail she made the end of our experience terrible.
We bought two gifts (+other things) spent $ 150 and the young lady was packing it up in a nice bag for us bc it was a gift, then the older lady scolded her for packing it in the bag she was using because it «costs $ 1» and the item would fit in a smaller bag if she stuffed it. So they stuffed it in the smaller bag.
She put our second gift in a garbage bag (I am not joking, she went in the back and literally got a garbage bag to put it in because «it would take too much tissue paper to make it look nice.») I’m annoyed that the older lady took over our purchase and sent the other one away when then nice one was the one helping up in the first place. Unprofessional.
Not shopping there again. That was a gross experience.

Cute! Adorable store! I was just walking by and noticed they had a little party going on. I stopped it and was greeted warmly by the sales associates. Everyone was kind and offered us some treats from the party. This store is a cute store to buy décor for the house, Alex and Ani and other cute items. What a great store to stop in!

Nice store– very rude sales associate (older blonde women with glasses) rolled her eyes and was very unpleasant after spending close to $ 100 just because I requested an extra store bag for a birthday gift. I would NOT suggest to friends and family

Nice little women’s shop in Morristown where I got a gift for my grandmother’s Birthday. Friendly service, good selection, reasonably priced. Street parking, gift cards, gift wrap, etc. Makes things easy in a pinch, without having to go to the mall. I’ll be back!

This is a cute store, conveniently located in Morristown. The store carries a good variety of Alex and Ani and Vera Bradley, and a small selection of Kate Spade and Lillian Pulitzer home products. There is a nice hostess section and other jewlery lines. Overall, it’s a good place to stop in, especially if you’re in the market for a hostess gift.

Very nice store. Sales girl was helpful, kind. It was a pleasure doing business there. Thanks.