Make Up For Ever

Ruben is wonderful! His patience, attention to detail and kindness were so appreciated throughout our lesson and I walked away feeling so much more confident as a makeup artist. He knows the brand entirely and exactly what to recommend depending on your needs and I was given extremely useful tools and tips while he taught in a way that was fun and engaging. I was so excited to have found this studio and all that you offer as one of my favorite brands but more importantly how you staff it. Well done.

I love MUFE products. I’m a big face of the Face & Body foundation, cream blushes and their lipsticks, so whenever I’m in New York, I love stopping in.
I don’t remember the MUA’s name, but he’s from New Orleans and was incredibly informative, kind and patient.

I went to Make Up For Ever to buy foundation. My previous one was not good for my skin and I had breakouts. The woman helping me found my foundation color. She didn’t pressure me into buying foundation. Instead, she sent me home with 2 samples and told me to come back when I made a decision. This was so helpful to me because I did not know which one to buy. After a couple of weeks trying the two and asking my co-​workers which one looked the best, I made a decision and went back to purchase it. I only wish I knew the woman’s name that helped me.

YAY!!! why i took so long to right this review!
First – Make up forever is my very favorite product and its has been for years
Second– this flag ship store has it all
Third — My teenage daughter also love this make up, because of all the other we have tried (its doesn’t seem to break her out
This store is the Disney of makeup lovers

I am a pro– artist in Texas and I often call to place orders directly with the boutique. Charlie handled my last order and was amazing! He helped me choose colors that I couldn’t see in person, with a ton of patience and the best customer service I have ever had dealing directly with a company. Everything arrived packaged beautifully with exactly what I needed! I can’t say enough wonderful things about MUFE and Charlie!

I came earlier this week and specifically asked for what I wanted. They highly suggested I take base grease palette for Facepainting. I knew I wanted the water activated ones and they said the grease were better. I took their word for it, just to find out the makeup doesn’t last as long. I made a purchase of $ 150.00, they were really nice the first time. Today is a different story. They hardly cooperate with me or even acknowledge me. I’m disappointed to know that they don’t even mind to work with me, exchange products or even suggest a better option for what I’m looking for. This was a terrible idea and I regret coming to this place. People talk very fondly of them, and I had a completely different experience. Never again

I went there for a class. Faina was great. I learned a lot. The lipsticks and shadows are so pigmented.
I love Make Up For Ever.

Went in here yesterday to get some concealer. I’d never purchased or applied makeup before. The staff at Make Up Forever helped me find the shade that was right for my skin, and even taught me how to apply it. Very patient and helpful. Go here if you need to buy makeup.

Store is great with one exception. It’s always busy and there is only one register. And since this is the only store in NYC it makes it hard to want to shop here. I hope they open a second register to help paying customers get in and out…

Needed some makeup so we decided to stop in Makeup forever. Go see Alice there She knows her stuff and to boot she’s so sweet.

Great customer service, great product, knowledgeable staff.
Just now getting to a review for a visit 2 (or 3?) months ago. Was greeted within a minute of walking in. I asked for their HD foundation which someone recommended and the employee tried some different colors starting with what he thought was close match and then stepping through the next few shades. When he found a match he had me check to make sure I agreed, then tried the next shade over just in case. He had also asked if my current tan color was going to fade or if this was the color it would stay in the winter– smart question.
I chose one and had a look around, no pressure to buy anything else which I like. After a look around he did recommend waterproof brow makeup which worked well.

Thank you Faina for making me look and feel soo beautiful at my event last weekend. It was a very busy Saturday when I was there, and she treated each and every customer with kindness and patience, as she multi tasked. Not only is she a true artist and a true professional, she is a joy to be around. If any of you who read this are lucky enough to get a spot in her chair, you will undoubtedly walk out feeling better than you did when you walked in. I will be back for a dose of Faina for sure!

I generaly do not take the time to write reviews because everone’s experience with a vendor is very much subjective and generally comes down to personal contact with people. I wanted to say a few things about the store in general that it was very well organized and product was very much easy to get to and identifiable by its display. The staff in general was very welcoming and my sales provider (Fiana) was friendly, helpful and very enthusiastic regarding the product. As a consumer when I feel confident with someones knowledge about their craft and the product my trust is gained and with that my loyalty and purchase dollars. Not once did I feel the pressure of an (upsell) which always is a turn off .This boutique has earned my respect. I would also like to mention that the manager Karen was very personable and approchable and has built hereself a fine team of knowledgeable sales staff. I highly recommend this place both for the Profesional Make Up Artist, Photographer and general Make Up addicts Make Up Forever will truly be Forever in your life.
Keep up the Good work ;)

Love shopping here.
Everything is very neaty organized and the staff are more than accommodating. I was in search of a foundation that actually matches my face. I told one of the makeup artists, Faina, that I was currently wearing foundation that doesn’t match my face on both my neck and face so she helped remove it and then find one that matches my skin tone and texture. She also helped me find a great highlighter and showed me how to properly apply and remove the waterproof «aqua» makeup so as to not cause excess damage to my skin.
I told her I fill in my eyebrows and she matched me with a gel that they carry that is waterproof. I’ve been using it for two days now and loveeeee it. I hit the pool a lot and no one likes having their eyebrows wash off after a quick dip.
I can’t wait to come back for more trinkets.

I have put off writing this review for months because it’s such a bummer to be reminded of the awful experiences I’ve had with this shop, from bad product recommendation to upselling to overcharging my credit card.
Know this: I love the product line. Also, I’m a fucking idiot at make-​up and standing up to unfriendly girls. Look, I’m totally fine with gruff service, I kind of love it in the right context, but in a make-​up shop… not so much.
Anyway, I came here one day and asked for a non-​shimmery dupe for Nars Orgasm. In other words, a pink blush with a touch of peach. The sales girl had this unnervingly brisk, surly customer service style that was kind of intimidating. She steered me towards something that looked very peach. I was skeptical, but she said it would look different once applied, and she put it on herself, even though we have different skin tones. «You can’t try it because you already have something on,» she said. Like an idiot, that made sense to me at the time.
I decided to get the blush. She immediately talked me into buying a quad compact for the blush, more than doubling my purchase. Why the fuck would I need a compact for FOUR colors when I barely wear any make-​up? No idea. I just nodded along dumbly because I don’t know how to deal with life.
Of course, I get home, the blush is way peachy and all wrong for my complexion. That was on a Friday. Come Monday, I head off to the store to make the return.
The girl handling my return is downright hostile. Without saying a word, she takes my products and swipes my credit card. I stumble out onto the sidewalk like a sad oversized ghoul and walk two blocks before I realize that she never gave me any kind of return receipt. Usually, I don’t care about that kind of stuff, but something inside me was on high alert, and I grudgingly listened to it and went back to the store.
At the store, I asked for the receipt. The girl rolled her eyes and said it was in the garbage. She assured me that she had refunded me the whole amount for the purchase of the blush and the compact. Then to my surprise she went to the garbage and dug out the receipt and laid it on the counter and said, «Do you still want it?» She said it like it was a challenge, and she was looking at me like I was crazy, and I did feel kind of crazy. I looked at the crumpled receipt and said, «Nah, it’s okay. As long as it was a full return, I’m good.»
A week later, I see on my credit card statement that she only returned $ 20 of my $ 30 purchase.
I try to forget about this injustice. I really do. Because what the fuck, it’s $ 10. But a dark gloom hangs over me, and I feel like I need to do something about it.
So off I trudged, a third freakin’ time, to the store. This time, a totally pleasant associate greets me and takes down my name, credit card number, and all that information. She says she does not have the authority to credit my purchase, but will have someone else do it and then call me later that day. I’m feeling a glimmer of hope, like I finally asserted myself in front of the mean girls, and won some self-​respect. God, maybe I could even eat at their table in the cafeteria some time!
Sure enough, later that day, I get a call from another pleasant lady who says everything has been righted. She tells me to wait for a while before checking my credit card for the refund.
A few weeks later, I’m looking at my credit card bill, and THERE IS NO REFUND. NOTHING. VOID. BLACKNESS. INFINITY EMPTINESS. LIFE IS HORRIBLE. EVERYTHING IS BAD. I WILL NEVER SHOP THERE AGAIN. SEPHORA AND AMAZON DOT COM FOREVER.

AWESOME EXPERIENCE. I went today in desperation as I had an accident with a glycolic peel gone bad and had HORRIBLe pigmentation issues that needed help. I bought products at sephora and MAC but it still showed my scarring and it was so obvious that I had a ton of product on my face. I went to MUF as a last resort and so grateful I did. I was always intimidated by the product line bc i thought it was only for professional stage people but i was so wrong!
The store was calm and I was greeted immediately by a wonderful and talented makeup artist (Etzel is her name I think, rhymes with pretzel) who was so helpful. She sat me down and pulled out some products and knew exactly what to do. I already had some MAC concealer which she also Incorporated and the end result was fantastic. It looked natural despite having six layers of product but more importantly I felt confident and looked like myself. No hard sell at all but I bought everything bc it was worth it. WOULD HIGHLY RECOMMEND!
Thanks Etzel, you are an angel!

Love shopping here. Always a pleasant experience. The Boutique store has a knowledgeable and very helpful staff and they take their time with you.
The also carry Temptu products here as well…
They do have a discount program for makeup artists. YEAH!!!

Saying I’m a makeup addict is putting it lightly. I have tons of cosmetics that I’ll never use up. You would think this would stop me from buying more… NOT.
I had been meaning to visit the MUFE boutique ever since I found out about it’s existence. I went on a Sunday afternoon & I had a great experience. I found the staff to be very helpful & knowledgeable. I love the layout of the place, it’s like walking into a fashionable loft.
FYI — they have a discount program for makeup artists.

Make Up Forever Products: 5 stars
Customer Service: 2 stars
When I heard that Make Up Forever opened a boutique in the US, I was pretty excited. But unfortunately it was in New York, which was pretty out of reach since I live on the opposite coast. So when I finally made some time to visit NYC, I made it a point to visit this boutique and check out all the MUFE products.
Let me just start that I am a make up fanatic. Make Up Forever is one of the best brands out there, unfortunately, Sephora is the only store that carries it near me. Obviously that means a very limited selection and colors. When I heard about the boutique I imagined a MAC pro store, except with MUFE products, so that really made me excited. However when I got here, it definitely did not meet my expectations (in terms of customer service).
The boutique was set up in a way that made it seem like they didn’t carry that many products. I looked around for a while and no one really offered to help me (I was the only one in there and there were at least 3 workers). So I waved someone down to help me with the concealer selection, turns out she was new and had no experience with MUFE products. Great… All the other workers didn’t bother to assist me… and even though this girl was really nice and ran back and forth to get my questions answered; it was a very disappointing experience. So after awhile I just decided to swatch everything just to get an idea of the product. Now with that said, if I were to be a make up novice and had no idea what I was looking at or how to use it, I would’ve walked out. The only reason why I stuck around and bought anything was because I know how great this brand is.
Another thing I noticed about this store was that their sales representatives don’t wear that much make up. The girl that was helping me only had concealer, blush, and mascara on her. It looked like I wore a lot more make up than any of the girls in there, not to say I was extremely made up at the time either… The only reason this bothers me is that I think if you’re a sales rep of a make up brand, you should be all dolled up. It displays your skills as a make up artist and it is putting the make up you are trying to sale into work.

Products: 5-​stars
Artist Relations/​Customer Service: 1-​star
I was truly excited when I began working for Sephora and learned about Makeup Forever. The quality of their products is amazing– they cater to almost every skin type, their foundations are build-​able, and the pigment of their products is very rich.
That said, I was extremely disappointed to find that their pro artist system lacks organization, and their artist relations team lacks the willingness to help.
After applying for a pro artist card and being accepted, i tried replenishing my makeup kit at the MUFE store. When it came time to pay, I wasn’t on their system. I called MUFE about 8 times in the next 2 weeks… As their reps consistently gave me the run-​around on my application. They said it was in the system, yet they had no idea why it didn’t show up when i tried shopping in the store. They hung up on me when they didn’t have answers, or put me on hold for other reps to deal with.
It wasn’t a great experience to say the least, and i do receive the MUFE emails since i provided my email address on my application.
I wish their system was more efficient– i love MUFE products, but that experience did not leave me with the best impression of the brand.