In Style

I have always admired the window displays at this shop. I used to run an independent shop myself on Chestnut then Union Street. I appreciate the assortment and concept of this independent shop.
I am sad to see the signs in the windows that they are going out of business.

This is a very unique place. One can find some really great articles of clothing here. Enough boring colors! A person’s wardrobe reflects his/​her personality, therefore, it is important to have some fun colorful pieces rather than just classic black and white.
Great customer service too!!!

In Style puts up really attractive windows that show you how good you can look with a little attention to detail. They sell women’s clothes only, but always colorful, pretty stuff. The clothes change seasonally and they always have a wide variety of things, including shoes, bags, jewelry, and other little things to make your outfit perfect. They typically have some stuff on sale, so I just picked up a shirt for somebody else for $ 5.99 which was a steal! I think this is a great store to have in the neighborhood, and the owner is very friendly and helpful. I’m really surprised by the mean spirited reviews.

DO NOT SHOP HERE! You are forewarned!
CHEAP CLOTHES = DAMAGED CLOTHES!
Remember to MAKE money in a capitalist system, you NEED customers to BUY your product in order to RECEIVE profit.
Damaged clothes + UNHAPPY customers = NO (zero) profit!
On 5÷12÷12, my FIRST visit to In Style II clothing store (1915 Ocean Ave. SF CA 94 127) and bought three items: a tube dress, earrings and stretch-​back belt. After I got home I noticed the dress had a rip in it and a piece of the belt broke into two pieces. WOW!
Within their 15 days return policy, I returned the dress and belt for them to tell me I couldn’t exchange for store credit OR cash. Unbelievable!
The owner and manager should call their store: WACK STYLE II!
One star rating is giving them too much credit!

I love In Style. When I first moved to the area this store stood out to me among the other store fronts in the area. Since I’ve lived here I’ve noticed a vast improvement on the window displays but sadly many of the clothes that were there a couple of years ago are still being phased out. I went through a phase of buying anything I wanted in this store and now when I go I have a harder time finding things. Maybe I’m just too cheap to buy the things on the left side of the store that appeal to me or maybe I’m a fat ass because all the cute things are super pricey and all the cheap stuff barely fits or tends to break. I’m not trying to knock this place though because some of my favorite finds have come from here. Good store to walk into and find that magic something to add to your wardrobe. The sales representatives are very sweet and don’t pester you; if you want service they’re happy to play dress up!

Store hours suck… they open mid-​morning and close by 5 p.m. They are also closed on Sundays… disappointing after I biked up hills to go there. They also do not have any online ecommerce, so if you see something in the window and you like it, too bad for you. I also called to have them send me an item and they refused. Most stores are capable of such service.

I was disappointed after coming here. I only saw one thing I would have liked to buy after looking around the whole store.
Eh.

The woman who was there the first and last time i went there, was extremly rude. She seemed so full of herself and asked me some pretty rude questions… really strange… clothes are pretty cheaply made… stuff you would find in a street fair in brazil… just marked WAY up. not worth your time.

You need a website! I miss shopping here for all my hot trendy brazilian clothes! :)

The place to go when you need a beautiful, sexy, trendy outfit.
Love it!

Rumor went around saying that the staff wears the clothes and then puts them on the rack to sell, after coming in here, I wouldn’t think that was that far fetched.
I walked in and the sales girls didn’t pay one bit of attention to me, they were too busy gossiping, which is fine. I wouldn’t NOT shop here because they can’t manage to hire a decent staff. If I like their selection, Hitler can be working the register and I’d still buy something, but reality is… these clothes are overpriced for the quality. Everything in here is VERY cheaply made. This is below Forever 21 quality, maybe even below Nina’s (I don’t even know if Nina’s still exists due to the poor quality of products they sold) at department store pricing. I don’t know what they are smoking, but whatever it is, they are delusional.
This store isn’t worth your time. You’re better off hitting up Haight St. where they have a ton of little stores that have cute fashionable QUALITY items that haven’t been preworn by the staff and put up to resell once they have worn it in.

God I hate this place. My boyfriend lives around the corner so I always pass by it and am constantly suckered in by the fact that their window displays look cute from afar. Unfortunately what they have in their windows in never what they have in the store. To top that off, they have poor selection of sizes and the quality of the clothes is cheap (you can tell by looking at the poorly done seams on everything). Also most of the clothes look like something a cheap tenderloin hooker would wear (think bedazzled tight polyester blend pants with laces up the sides).
Every now and then though, they do get something kind of cute in… but after my most recent experience I will never go back. I actually saw a semi cute dress in there the other day and looked at the price tag which read $ 44, I walked up to the register and was shocked when it rang up at over $ 70. When I questioned the price the owner told me with quite a bit of attitude that the price on the tag was the wholesale price and they hadnt put their price on it yet. I couldnt believe they were trying to charge that much for a plain cotton dress! I could get something much nicer at Macys for the same price. When I told the owner I didn’t want it she threw me quite a bit of attitude. I just said «Im not paying THAT much for THAT dress» and walked out. I have no problem throwing down a lot of cash on fashion… but it has to be good quality at least. All I can say is bad clothing, bad prices, and bad attitude from all the staff.

I’ve been going to this store for at least a year and I spent the most time in there yesterday. I spent $ 400 on 15 items with only one item priced at $ 66 (the very first item i selected due to the mannequin display in the store window). As soon as I asked the manager, Fernanda, to help me accessorize the dress I fell in love with, that was it. I found other things to try on and at the same time, so did she. She found me two cute necklaces and 12 other clothing items which I bought. She’ll know what’s sexy and cute on you. They are unique and reasonably priced. You’ve got 15 days for store credit or exchange w/​the price tags still attached and the original receipt but I’m sure you’ll find it worth keeping. She told me that they receive new shipment everyday so I’ll stop by again in a couple of days to check out her new arrivals. It’s summer and I’m heading to Vegas and Honolulu! What better way than to be stylish, sexy, & cute in the new clothes I got?! Thank you, Fernanda!

There’s nothing that I really enjoyed about this place. My friend wanted to come so I tagged along. A majority of the clothes sucked. The lady who was working was reading on a sofa thing with her legs hanging over one side and she didn’t really seem to give much of a care that we were in there. It was also absolutely empty. It felt almost awkward being in there.

OH MY GOD! WHY DID IT TAKE ME SO LONG TO COME IN HERE!!! I think this is the beginning of a very beautiful friendship! I actually thought they were a thrift shop until I went in there, today.
This place is amazing!!! It’s full of wonderfully unique, sexy clothes at extremely reasonable prices. I have been wanting to find a place like this since I moved to the City. I was a kid in a candy shop.
The staff was extremely friendly. The clothes were all to die for –lots of beaded boustiers, ruffled skirts, high heels, halter dresses, lacy thongs @5/$ 10 –just the wardrobe boost I needed before summer. The sizes were great, too. I’m a size 12 – 14 and had no problem finding things to fit. They seemed to have a great spectrum.
I walked out with a bag full of dresses for under $ 200.
I am telling ALL of my girlfriends.

living 3 blocks away i thought it my duty to check this place out.
I would not venture to say something as close minded as «there is nothing cute in this store», but i would say if you want to find something that fits you and your style just right you’ll have to do some shopping.
Everytime I go in I usually scour the whole store for about 40 minutes and end up with 5 or 6 things to try on, after the brutal truth of the mirror i end up with 2 items that made it to check-​out, in my mind this is a great store, i get the shopping bug out of my system, don’t spend a fortune, and walk out with something i can’t wait to wear.

After Eight Years of going in this place looking at the un-​godly small sizes, I finally purchased something.
Infodiva here, Unilocaling In Style II (That is what the receipt says)
I bought a large Long «PURPLE» dress. I had been eye balling it since last week. With Tax I paid $ 85.72.
I met the owner. She is Brazilian. Like most Brazilian women her body is near perfect. She was wearing a brown knit go-​go top with matching tights and matching brown suede pocohantas type boots. I told her it is because she danced SAMBA. I see now why the clothes are smallish and revealing.
She also has some very interesting and unusual fashion lines. There are accessories, shoes, jewelry etc. «Dance in Paris» is the line I bought tonight. Carmen gave me a postcard about
I see they attend fashion tradefairs. I’ll have to investigate this further.
If you go for the outrageous and unique you will like In Style II.
This is perfect. I really have the fashion hook up on Ocean Ave. I am going to have to redo my Ocean Ave Unilocal list.
Obrigado Carmen. Congrats on Staying in Business for so long.
Check it out you Unilocal Fashion plates. She only has women’s clothing. Sorry boys.
Ciao Tutti.
Infodiva broke… ain’t no joke. I am looking good though. OMI 94 132

*Friendly staff VS. horrible return policy.
*You better make sure you want it, before you buy… otherwise, your stuck with what you purchased.

I really have no idea how this place stays in business… that said, here is my official review–
After a few years of saying to myself that I should go check out this store someday, I finally did. I went on a friday afternoon, expecting there to be lots of people, esp. during this time of year. I was the only person in that store the whole time I was in there!– NOT a good sign. And the word on the street is that there is never anyone in there. Hence, my opening line about how the heck they stay in business. Well, I can definitely see why there is never anyone there… plain and simply, the clothes are UGLY. A lot of it looked secondhand to me, but this is not supposed to be a consignment shop of any kind (as far as I know). There were a few pieces that I thought could be cute if only they didn’t have whatever detail that completely threw it off. The clothes have a latin vibe, which I think is great and is part of what drew me in, but they just weren’t flattering styles, fabrics, or colors.
Like the other two Unilocalers Karyn and Linda said, this place does look interesting from the window. But thats only because they put the very best of what they have on the mannequins that you see from the street. Beyond the mannequins is quite another story! Don’t waste your time. The reason I gave it two stars instead of one is because I think this place has potential. The buyers just need to re-​evaluate who the clientele are and make better selections based on what sells and what doesn’t… because what they currently offer is not selling.

Looks interesting on the outside, not so much on the inside. Looking at the place you’d think another Forever 21 or Nina’s but it’s actually neither. It’s really not to par with the others and way more expensive. Most of the items were one of a kind, meaning no one else will probably have the same thing as you. But that was pretty much the only highlight.