Sunhee Moon

This is the only store I always buy something at. Sometimes, if I am meeting friends in the Mission for HH, I will arrive early to swing by this store to see the new items. I blame the Muni for being late to HH. Sunhee Moon makes great tops, and even better dresses. I love their styles and prints and the fit is great for me. I wear my dresses to work, to weddings, on dates and trips abroad. Their clothing travels well, doesn’t wrinkle like other brands. The staff is helpful and I only had one bad experience in the 5 years I have been coming to the store. I wrote to Sunhee Moon and got an appropriate response. I still get compliments on the dress I bought 5 years ago. Every closet needs at least one Sunhee Moon piece.

I love to shop local but I have had a bunch of bad experiences here.
Their policy is to ask you, sometimes yelling across the store «have you shopped here before?» when you walk in. This is so lame because I have been coming here for years! And then it’s always awkward when I say, «yeah, I have been coming here for years.»
And then there are the prices. I think it is cheaper to shop at Barney’s, I am totally serious. I have not seen the quality issues that other Unilocalers talk about, but I think I need to not go in here any more — too dispiriting!

Pretty fabrics but not good quality for price!
I love the designs and fabrics, and I’ve bought 3 things here over the past few years (taking pains with my decisions, since stuff is NOT cheap here). For the price of $ 120 for a glorified T-​shirt (ok, very nice design, but still, it’s a fancy rayon black t-​shirt) I would expect it NOT to unravel and fray the second time I wear it – before I ever even wash it!
This is the 3^rd of 3 items I’ve bought that has either frayed, run, or faded and pilled after washing (and I ALWAYS wash cold gentle, and NEVER use a dryer, for any clothes!).
very disappointing, I won’t patronize them again.

A quiet little store on an otherwise not-​quiet street. I always wonder why this string of boutiques exists on 16^th Street but I’m glad they do.
If my salary somehow doubled, I’d probably buy an entire wardrobe from Sunhee Moon. I love their bright color palate and wearable, stylish pieces. There’s few times I pass their window without drooling over a prominently displayed bright yellow (or orange, or purple) purse.
I just got a Latico purse from here for my birthday and I loooove it. Definitely pricey but good quality, as is true for most things here, I gather.

Favorite apparel boutique in the Mission. I shop here often for classic casual wear for the weekends and for smart business casual wear for work. If you spend a certain amount, you get to pick a fun free gift. I’ve spent enough to earn 3 … I am addicted to Sunhee Moon!

It pains me to do this because I really, really liked this store but I recently had a bad customer service experience that really upset me and I need to let my fellow Unilocalers know.
I purchased a few dresses, some pants and a few shirts about a week ago in the Mission location. This place is quite expensive so this was a big treat for me. I had a pleasant purchasing experience and the clerk was very helpful. I noted the 14 day exchange/​store credit policy (they don’t take returns) and I accepted the terms. There was one dress I was on the fence about and I decided to bring it back to exchange it. I returned the following week, picked out a few dresses of similar pricing, tried them on, decided on a dress and went to the counter to exchange. The dress I already bought was $ 188 and the dress I wanted to exchange for was $ 218. The clerk rang me up and the dress came up as $ 248, not $ 218. The dress was clearly marked $ 218. I advised the clerk that regardless of what the computer said the dress was advertised as $ 218 and that was the price I was paying. She said she was new and couldn’t make a decision about it so I requested she contact a manager. She called a manager by phone, asked the manager if they had increased the price of the dress, said a couple of «uh huhs» and «mmms,» hung up the phone and advised me the price was $ 248 and I could not get it for $ 218. I asked her to call the manager back again so I could speak with her. I was given the phone (after waiting 10 minutes) and I explained the situation to the manager in a calm manner. The gist of the manager’s reply was: we have interns that screw things up, it was mislabeled, the price of the dress is $ 248, it doesn’t matter how much money you have spent at the store or that the dress was marked as $ 218, you are not paying $ 218. She also repeatedly told me I couldn’t have the dress at a «discount.» I advised her I didn’t want the dress at a discount; I wanted it at the price it was clearly advertised at. She then implied that I do this regularly at other stores and that I was trying to take advantage of a small boutique. She then asked me if I went to Nordstrom’s with the same issue (a mislabeled item) did I really think they would honor the lower labeled price? It was probably the worst example she could have given as Nordstrom’s is known for having exceptional customer service as a core value and would definitely take ownership of their mistake and honor the price advertised to the customer. I also worked in retail at a family owned business for 7 years and the owners would never have allowed this to happen. The customer always comes first, particularly when the retailer has made a mistake. The manager at Sunhee Moon would not accept responsibility for the issue (instead blamed interns) and insulted me by implying that I was trying to take advantage of a «small boutique.» Customer service is not a core value of this store and I left very upset and insulted. If I was treated with more respect, the store took responsibility for the error or offered some sort of concession for making the error, I probably would have bought the dress for the higher amount. I know they are a small business; that is why I shop there. I am so disappointed. I wish that I could return everything I purchased so that they don’t have any of my money. I will not shop here ever again.

I’m convinced that Sunhee Moon uses a fit model with nearly my exact measurements. All of her dresses suit me so well that they end up being some of the most worn items in my closet.
This past weekend I popped in and picked up four new pieces:
— The Brynn dress in charcoal which works great with a brightly coloured skinny belt.
— The blue stripe Corinna which is the perfect summer weekend dress (I got a lot of use out of it in Sonoma on Sunday!) I love the drawstring adjustable waist which cinches it in to provide a nice silhouette.
— The Hilde cotton dress in olive which wears well belted or not and over tights, skinny jeans or leggings. Expect to see me on planes and trains in this one.
— The navy Patricia Tunic is another light and easy go to that’s super cute with sandals or flats.
I’m especially fond of the pleated V neck line that’s showing up in Moon’s dresses as of late. It’s very flattering and the kind of special detail I’m always hunting for.

The merchandise at Sunhee Moon looks good, but is poorly constructed. If I were in Forever 21 I would overlook some of the quality issues I’ve experienced here; however, Sunhee Moon is charging way too much for stuff that I need to mend within a hour of putting it on.
I purchased a skirt here last summer. It’s super cute! I was excited about wearing it. However, I swapped out the skirt I tried on to purchase one in a different color. When I got home I realized that the button was so loose it wouldn’t survive a day’s wear, let alone being washed. Annoying. I rummaged around for a sewing kit and sewed it on properly.
A couple of weeks ago I purchased another skirt and a bag. They are both super cute! I was excited about wearing them. However, the zipper on the bag started to stick after I’d opened and closed it a few times. As for the skirt, it ripped as soon as I put my hand in the pocket. Totally ridiculous. I guess I’ll be digging out that sewing kit again.
The moral of the story is — cute clothes, poorly manufactured. Only buy stuff here if you’re fond of mending.

That’s it. It’s official. I am a Sunhee Moon addict! I started shopping at the Fillmore boutique and decided to visit the larger store near 16^th and Mission. Once again the very helpful yet not overbearing staff (thank you Ai, Trish, and Hannah!) worked their magic at presenting me with outfits and accessories that complimented and flattered so I again walked away with brand new items to add to my wardrobe.
I know for a fact that each time I step into Sunhee Moon that I’ll find something new to fall in love with. Everything fits so well and I love that the cuts and fabrics of the clothing are classic enough to never go out of style with many having the versatility to also go from day to night.
Be sure to be added into their customer registry — each time you shop you acquire points towards free gifts which are all very useful — for example: perfectly cut tees, scarves, and reusable tote bags in whimsical prints.
And through this store, I’ve also found wonderful jewelry made by local artists. My most favorite so far are Erin Maa’s designs.
Please come by and check out everything Sunhee Moon has to offer!

I’m happy to have found this local designer! Was walking by, spied a cool dress in the window, walked in and bought it. :) Friendly employees who are nice without being cloying. One of them mentioned to me that the clothes are locally made, which gives me another reason to support and patronize this business.
I’ll be buying more items here.

I’ve raved about Sunnhee Moon before but I really want to tell people that her clothes are a lot more versatile than people realize!
I am currently pregnant and let me tell you, most maternity clothes are pretty plain and/​or ugly. The ones that are stylish/​cute tend to be expensive. I feel that spending a lot on maternity clothes is clearly not worth it since they will only be worn for a few months. Also, I am currently unemployed so spending a lot on maternity clothes is clearly not an option.
Anyway…throughout my pregnancy, I only have a few maternity outfits to wear. HOWEVER, one day I realized that all of my Sunhee Moon clothes still fit me! I just don’t use the sash/​belt that I usually wear with the dresses/​tops! I’m so happy that I can still look stylish yet be comfortable, while wearing clothes that I already own and love! Maternity clothes are just so unattractive and depressing. Sure, Sunhee Moon clothes are pricey but they are definitely more versatile than you realize! Three cheers for them!

I was a frequent customer when Vanessa (my personal shopper/​assistant) worked there. Now that she’s gone, it’s not the same. :((
Just to a little peephole into my Sunhee Moon experience: I LOVE it. The clothes are classic and elegant. I get a ton of compliments when I wear anything from S.M. It is a rare occasion when I leave the store without buying anything. I usually drop about $ 500-​$ 700 here. Hence my current absence… though I’m itching to visit. Visits are very dangerous! lol
Sunhee has the 2 most adorable (and friendly) dogs ever! She herself is a sweetheart. I remember when I tried on a grey shift dress and it made me feel like Audrey Hepburn in «Breakfast at Tiffany’s». The staff made me strut up and down the store. hahaha.
I always found the customer service to be fine. Yes it is pricey, but then again, you’re paying for classic clothing that’ll last (I hope). =)

Hmmm, I’m on the line about Sunhee Moon.
Personally I like it and I’ve never had an issue with the staff, it sounds a though others find their sales tactics annoying. I just agree that I have been here before and look around, ignoring their offers to help.
I have a shirt that I bought from the sale rack, and while i can see how people think the stitching looks cheap, all of the seams have been serged, (is that the right word? Dan V, paging Dan V) so they are held together well– I machine wash the stuff in my behemoth washer then line dry– is that complicated? This is not mass produced stuff.
The cuts are very simple and edging on boring sometimes, but for work, I think they are the perfect store to shop if you want some nice basics that will last you for a while.
The sizing can be weird and some cuts I can’t even fit into with my hips, tummy and ass– Uh, curvy, but not HUGE! I can see how some people have had negative experiences in that regard, I think the sizing might only go up to about a woman’s 12.
Anyway, I also like the well curated accessories, bags, belts, tights, t-​shirts, barrettes and scarves. Other stores in the Mission can be too funky for my preppy-​ass self, but S.M. is more conservative.
My favorite find here recently was a long black cardigan– you know the staple sweater, the kind every girl in San Francisco should have– wrap around that covers your butt slightly? It’s the cozy layer you can wear instead of a jacket on cool days. They had a beautiful cowl neck style made of non-​piling wool and acrylic blend for $ 118, which I bought.
It’s basics like these that keep me a loyal shopper– maybe not a regular, but when I think I’m ready to replace something in my wardrobe or invest in something cute, I’m heading to Sunhee Moon!

Went back recently and got an adorable sleeveless boatneck dress they sell in a few solid colors. Got a belt to go with it, staff was helpful. Also found a dress that was marked down and perfect for the warmer weather we’ve had in SF.
Quality seems good so far, just set me back a few $$$ but I do like supporting the local businesses and the dress is quite flattering, I got many compliments when I wore it to an event this weekend back east.

lovely, lovely customer service. boutiques can be so annoying with the sales pitch. I am always willing to spend more just for the pleasent experience and to avoid malls at all cost. that said, these days I feel bombarded everytime I set foot in a store. makes me want to not buy anything just to get away from that quicker.
this place is great. the ladies are really nice and relaxed here. still helpful and very attentive as well though. just not in my space while I looked at everything. I will go back here because I know I am safe to check out what they have and decide what I need or want without someone pushing me. I really appreciate that.
I just get a good feeling from the place. really well made clothes as well.

Love Sunhee Moon! Also cannot really afford to shop here which is why I have to take away a star.
I happened to take my lazy ass on a long walk to 16^th street (a long 8 blocks!) a couple of weeks back, and got derailed from said fitness walk by all the cute shops, most notably, Sunhee Moon.
I walked in and looked at the tiny salesgirl and said «Hey, you’re really small and so am I and I can never find any black pants, do you sell the ones you’re wearing.» Duh of course they do.
Unfortunately, the pants didn’t work out, but I ended up trying on a lot of other great stuff… if you are a petite person like I am, this is a great place to find clothes that actually fit!
I found the salesgirl to be incredibly helpful and she brought me a lot of cute things that I wouldn’t have picked on my own.
While I found a lot of their stuff to be a little pricey for me, they had a great selection of things on sale, which were actually a good deal. I will definitely be back!

All 2 stars are for the jewelry selection, which is excellent in a subtle, delicate, yet not-​too-​girly kind of way. The blackened neclaces with gold and silver accents are perfect for layering (if you could afford more than one) or lovely on their own.
The quality of the clothes is unfortunate at best. The fabrics feel and look cheap, the stitching is uneven, the fit is poor (although that could just be my body type). For $ 250-​$ 300 for a basic dress, I want a piece that I’m going to be able to wear for a good long while.

This is more of a comment on a comment. In regards to the person who said, «I need more variety in sizing than 1 for small, 2 for medium»…Um, what’s the difference? You either have small, medium and large or 1, 2, and 3? There are still only three choices – what’s the big deal? So they just call them something different – something actually LESS insulting than small, medium and large!
And as for the person who felt insulted about the sizing… did it ever occur to you that maybe she was just explaining the sizes and that you’re projecting your own self-​consciousness about your weight onto her behavior?

Used to love this place. I changed my mind cause
1. They started making clothes in China.
2. Not very good customer service.

They always have beautiful clothes in the display, but unfortunately, that is only achieved if you buy the entire outfit including accessories. The clothes on their own are nicely tailored but not very interesting.
Pricey to boot. I try to buy clothes that look like they are worth more than I paid for them. This store is the other way around. What am I paying all this money for? I can’t tell.