Marty Franich Ford Lincoln, Inc.

Michael our salesperson was great, got to the point and made something that is a pain in the bottom much more pleasant. Rhonda in Finance was quick and efficient, giving us options but never pushy or rude. Overall it was one of the better experiences I have ever had purchasing a vehicle.
I will be back for our next Ford product as soon as I pay off this one!

Rick Hernandez at Marty Franich Ford is the best! When we were ready to buy our new car we called or visited three different Ford dealerships and Rick was by far the most helpful, knowledgeable, and prompt in his responses to us. Love our new car and love Rick!

As of 11/​17/​2015 I will be making phone call #7 to try and get them to email a copy of the invoice.

Horrible service department… brought in my vehicle to get an electrical issue looked at. Was assured it would be fixed today & told the shuttle driver would be there to get me home shortly. Forty five minutes later the shuttle finally arrived. Would have been faster & probably safer to have taken the public bus.
Three hours later, I get the phone call that my vehicle is ready to be picked up… oh, and that I’ll have to bring it back next week since they didn’t have the needed parts. Umm «fixed today» and «bring it back» are NOT the same thing. Kicker is they are also stating that I need new rear brakes now, which will bring the cost to $ 400 & some dollars…
I call bullshit! Last year they told me I needed new tires asap… drove it home & had my boyfriend look at it and got roughly 6 more months of wear on the tires.
They are the true stereotype service center. See a woman walk in to get her car repaired & jackup the prices & falsify reasons for her to spend more money.

Worst business model ever. Bought 7 cars in twenty years, yet treated like a thief or a criminal. If there is something wrong with the car, fix it. Own your product. Make it work for your loyal and trusting customer! And make sure the service department is trained to never say «it’s all in your head, that sound? Yeah, it’s all in your head…» Car fires don’t just happen. There is always a reason. You guys should be ashamed. Real people, real deals? Nope. Elitist owner, only concerned with margins!!! Going to Gilroy or Salinas next time!

This is the best car buying experience I have had. I’ve bought 4 cars there already and every time they work wonders. Gio and Michael are great Car Salesman. Rhonda and Jon are great with getting you the right price. Plus Rocky Franich is amazing he gave me 2 49ers tickets what else can I say about this dealership. If you want great prices and great service I would highly recommend this dealership.

HORRIBLE! If no stars was an option I would do that! The sales team was good. I bought a 2010 mustang gt premium. A year later there was an issue with flooding. That Ford admits is a design flaw that shouldn’t happen. It took them 3 weeks to fix this issue that they said would take 2 or 3 days. I got the car back 3 times and the first time the engine didn’t start (was never one of the issues before this), then they got it running and called me back. Now there was a significant scratch across the front bumper. It looked like they hit it into a wall. Then they fixed the damage they did, and had me pick it up and said that stuff wasn’t working cause my battery was going. (They didn’t offer to sell me one, weird). I got the care back 3 weeks after checking it in, and nothing other then the motor is working. No exterior lights, the backup camera, nothing! I think the mechanic might be referring to this about the battery (even though the battery doesn’t power that once the motor is on), and I buy a new battery and instal it. No change. I check my other battery, it wasn’t low. It was fine. I bring it back turns out the part they said needed to be changed from 3 weeks ago due to the flooding, they installed but didn’t plug in the main power. I’ve waited two years to write this so I could cool down a bit. But still worst customer service experience I have ever been apart of. I emailed Ford and mailed an account of this to the owner of the dealership and I have never heard back. For sales they are fine, for service stay clear!

I think they hide the bad reviews. Tried to have my RV with 30,000 miles and a ford V-​10 worked on there. They said they dont work on RV, S. Nice way to support the Ford name. Took it to Salinas, Dont waste your time at this place.
Drive alittle and save alot of frustration. Salinas, Gilroy or Morgan hill

We were window shopping for a truck. Michael Hoenisch helped us out. He gave us great information, and helped work the deal with no pressure. Good buying experience, and the pricing beat on line pricing from AARP. So we ended up buying the truck in 2 days, easy process.

Love the no pressure feel and professionalism of this place. We purchased a new car last year, and returned for a used car, recently, for my sister. She was pretty specific in her wants, and they didn’t have the exact car she had in mind. They ended up looking around through their resources and ordered her the perfect car. This was her first car buying experience, and I was so thankful they made it a good one for her. Gio, John and Ray are all top notch. We/​she are extremely happy with the overall process and deal received. This is our Ford store.

Had a wonderful experiencing buying a used vehicle at Marty Franich yesterday! I was a little nervous to step foot onto a lot (not too experienced buying cars from a dealer). We were greeted by Joseph and further helped later with price negotiations with the manager, John. Both gentlemen were helpful and friendly and never «put pressure on» or made us feel awkward in any way. Joseph spent a lot of time with us answering our million questions. John (the manager) never played «bad cop» and was quite friendly. And Ray helped us fill out the paperwork with ease. We closed the place down last night but left with a new car and a smile on our faces! If you are leery of stepping foot onto a car lot as we were… we would highly recommend giving Marty Franich an opportunity to help you feel more at ease!

We walked in expecting to just start surveying our options, drove out with a new car with which we are very happy. Kenny Fauver was low key and low pressure but very helpful and informative. He had a well-​planned test drive route and conveyed a lot of information during the drive. After the sale, he sat in the car with us and coached us through much technology. The Sales manager, office manager and owner also were friendly and efficient. We only buy a car every 10 years or so, so I don’t have a large set of comparison experiences, but this seemed very pleasant compared to the stereotype of car sales.

This is relative to a used vehicle purchase. I previously purchased a new car from them and they were great. I had gotten the run around from other dealers and felt I got a good new car experience from them. That is why I went to them to purchase a «certified used car». What a crock. «Certified my rear end» I bought a used Ford Focus. I knew something was wrong and I should have listened to my intuition. The first time I went to see the car the salesman told me it had sold. I saw it back online so I called and they said it was away getting a smog and not sold. I think someone returned it. I drove it and it seemed great. They tried to get me to buy the warranty for almost $ 2,000 but I couldn’t afford that. It was the first time a used car dealer tried to force me to buy one and now I know why. The engine light came on 24 hours after I brought it home. I asked as a good faith customer if they would put it on the machine just to see what was wrong and they said only for $ 250. Are you kidding me? We replaced a part and it seemed to work OK. The light immediately came back on and a few weeks later it started idling rough again. I now have to replace the cam and a bunch of other engine parts for $ 2,000. They knew something serious was wrong and sold it to me and I feel like an idiot. It is a used car so buyer beware! It is my bad for not going with my intuition and walking away. I will never do business with them again.

Oh boy, are all the bad reviews hidden or something? Avoid like plague. We drove from San Jose to look at a certified preowned car. Bue Book Mid-​point range for 2012 Lincoln MKZ hybrid with 36K miles was about $ 23K. MFranich had it listed at $ 26K. OK, no problem, there is room for negotiations… We drove the car, made an offer based on Blue Book. No such luck. So, when everyone else had a sale on Labor Day, MFranich gave us a whopping $ 1K off and the salesperson whined that they are only making $ 900.00 on this car. OK, no problem. I am not about to let their kids go hungry, deny them college education, I had absolutely no intentions of robbing a working man. Show me the invoice, prove me you are making only $ 900.00 on the car and I will gladly pay what you are asking. They’ve refused. Then about 2 weeks later, the same car was still on their lot, just the asking price was $ 2k less! We, on the other hand, walked out, flew to LA, were met by the internet sales manager of South Bay Ford at the airport, had a wonderful, hassle-​free time buying a 2012 Hybrid with only 15K miles for less than Franich was asking for a car with 20K more miles and chilled in Santa Monica before taking a scenic ride on HWY 1 back home. Take that Franich!

This is not your typical car dealer! I have never bought a vehicle form a dealer before, and everyone knows somebody who has had a horror story buying a car. I arrived prepared to do battle, but my guard quickly dropped. Kenny Fauver approached me with a smile and a spring in his step, and let the product speak for itself. He was very friendly and answered all of my questions about the used Lincoln MKZ I was eyeing. He also took the time to demonstrate and explain some of the more subtle features of the car, things I probably would have never noticed until months down the road. Long story short, I fell in love with the car — especially the fact that it was all-​wheel-​drive. When it came down to deal time, Kenny was helpful in every way — I have never taken out a loan in my life, but he explained all of the details very clearly in a way that I could easily understand. We worked out a deal with my trade-​in and the financing and I was on my way! But, before leaving, I was presented with a bottle of Sparkling Lemonade — local to Watsonville! What a nice touch. He even set up the bluetooth on my phone.
Long story short, things move a little slower in Watsonville — and this is a good thing. These folks take the time to make sure that you are in every way satisfied with your purchase. The low-​stress environment made the buying experience very enjoyable, and I have to say that it was well worth the drive from the North SF Bay Area.

Have been looking for a newer car for about 6 months. Online, around town, and finally decided on a Ford Escape, but I wanted all the bells and whistles. I finally found a really cool one at Marty Franich Ford, slightly used on a lease return. I met with Christoper Munez who procured the test drive and I was in love with the heated leather, the comfort, the Ford SYNC sound/​navigation system, the gas mileage and the cool running boards and chrome wheels. Spent a few days with Christopher and his manager haggling the price while I checked out the insurance, financing and registration costs and then we made the deal. That was before Christmas, I have been back a few times to gather some missing pieces, have the service done, and get help with the Ford SYNC system since, and every time I see and chat with the owner Rocky Franich who is very personable and easy to hang with for a few minutes along with some other friends and family. Many thanks to Chris who loves what he does, and takes care of his customers like he does.
Overall a very friendly place.

I love taking my car in with for The Works– good bargain and good information overall of how the wear and tear on my car is looking… I love the report at the end with the health of the tires, brakes, wipers, etc… And a car wash is always a big plus!

Got charged $ 150 for a diagnosis. Was never made aware of this beforehand and I’m certainly not going there again. Please ensure to ask them before you leave what charges they are going to charge.

Love my ford escape my purchasing experience was low pressure and my salesman Rafel Santillian listened to my needs, After expressing my priorties in a purchase and what I wanted to spend he guided me to the perfect vehicle. The purchase price was beyond Fair and the car is fantastic and fits my needs to a Tee.
thank you Rafel!
Natalain Schwartz
Natalain Schwartz Landscape Design/​Build

My car broke down today, Sunday at about 2pm, while traveling through Watsonville in route to San Francisco. The drive started at 6am in Temecula and included the grapevine and the valley. Anyway, three adults, baggage, and in Santa Cruz, two large dogs in the kennel with a 4:00pm pick-​up time.
Google maps put me onto Marty Franich Ford Lincoln-​Mercury, in Watsonville, less than 2 miles away from where I’d pulled over, and they were open until 6:00pm.
On arrival, I observed the service department to be closed (which I’d figured anyway) so I contacted Rhonda in the showroom. I advised her I had to leave my car for service and needed a rental. At the time, all they had available for rent was a Focus, which size-​wise for my immediate needs presented a problem. I explained my situation and Rhonda went to work. Soon Jon was involved and then Marty, the owner of the dealership.
Within about 30 minutes or so Jon and Rhonda came back to me with the solution. With no other local options, they’d reached out to a Toyota dealer in Santa Cruz and reserved a Highlander vehicle on my behalf. This vehicle was large enough for my needs and ready to go. Jon and Rhonda introduced me to Mary Anne, who was going to drive my passengers and me to the Santa Cruz dealership to get the rental vehicle.
Rhonda completed a service drop-​off ticket and went on to explain that she has the same year and model car as I do, and, that she’d experienced the exact same mechanical failure following a long road trip. She familiarized me with the details of the issue and gave me the service manager’s information, advising that she would leave my information and keys at his desk so it would get his first attention the following morning.
Mary Anne then got us to the Santa Cruz dealership and stood by to make certain that the arrangements were solid. They were and I was on my way. I even made it to the kennel by 4:06pm.
Marty Franich Ford Lincoln-​Mercury provided service above and beyond. They improvised and delivered. A fine representation of Ford service and the Ford brand.
Thank you Rhonda Godfrey (Finance Manager), Jon DeLuca (Pre-​Owned Manager), Marty Franich (Dealership Owner), and Mary Anne Dutton (Sales Specialist). You made minimal an otherwise extreme inconvenience.