Lust!

Fab shop with amazing prices, set over 3 floors! The quirky gifts in the front part of the shop don’t indicate what the rest is like… An erotic emporium!

Three floors of assorted sex toys and outfits which was displayed very well as when you walk in you have a selection of novelty toys then pass the till is a room where your traditional sex toys then upstairs more adult toys and underwear videos leading to the top floor being bondage and outfits and more.
It sells a little more than an ann summers store and the staff and inside is welcoming.
on 1^st floor these a seating area by the window so you can admire the view outside or relax inside before making your choice what goodies to purchase

Lust is a cheeky little shop in the North Laine and has a wealth of saucy and funny items to pick up.
The ground floor is filled with chocolate novelties of the adult variety whilst an exploration of the top floor (the equivalent of top shelf produce) has a number of interesting items to keep things lively in the bedroom.
The staff are cool and will put those of a slightly more shy nature at ease. A good shop to pick up an adult present for your partner or to buy a comedy gift for a friend.

I came here in an attempt to search out an alternative to the low end tat that is found within Ann Summers stores throughout the UK (and on Western Road).
Lust exists over 3 floors, offering a host of things ranging from sex toys and dvds to less erotic things like joke accessories. I didn’t actually find anything particularly good here, the clothing was a bit cheap in style, but overly expensive in price.
The top floor had a few interesting accessories, but the presence of softcore porn playing in the background made me feel that 10am was too early to be shopping here. I ended up going to Nua on a different day instead of returning.

I don’t mean to make sweeping generalisations but chances are, Lust! should appeal to the same customers as Brighton Body Casting and Impure Art. It’s not tucked away down an alleyway but everything about the shop from the red neon frontage to the PVC nurse uniform in the window screams S*E*X!
Unlike other shops selling sex toys, accessories, frilly lingerie, feather handcuffs and kinky shoes in the area, Lust! also branches out into kitsch and cute homeware. It sounds bizarre on paper but it seems to work well with a constant stream of customers going into the shop to check out the lampshades, books, mugs and frozen smile ice-​trays. Wait, maybe the latter are supposed to be in ‘erotic’ section upstairs and someone put them back in the wrong place!

With Valentines’ Day on the horizon, everyone is looking for the perfect gift for their special someone. I’m not sure about the collective term, bunch of broads? Load of birds? Gaggle of girls? (all meant light heartedly) but I was with a few females and the missed reactions of excitement and terror was hilarious. Jaws were dropping and smiles were widening all around me at the exotic and kinky gifts on offer. I wont divulge the purchases but it should make for an interesting evening in.

Oh, just so much classier than Ann Summers.
Lust sell ‘erotic accessories’ — sex toys, lingerie, books etc, but also shoes, jewellery and various novelty items and ornaments.
This is a great, fun place just to look around — it’s not ‘just’ a sex shop, so it’s good for funny gifts for friends as well as for things you might want to reserve for your partner.

One word. RACY! OK, so I sound like a middle-​aged woman, instead of the 25 year old young woman that I am. I don’t care, this place makes me laugh… and this is coming from someone who has worked at Ann Summers. Many years ago, I hasten to add. (That place made me laugh too, quite hysterically at times… selling dinosaur-​shaped vibrators to the masses is pretty damn amusing at times!). There’s something about a shop dedicated to sex paraphernalia that I just can’t take seriously. But you’re not supposed to I guess. Shops like Lust! are designed to make sex more fun, right? Ummm when did sex stop being fun? And how exactly is a pair of fluffy heeled slippers going to help… unless of course you want to be laughed AT during the act?! A lot of the stock seems very novelty and the lingerie is pretty gross in my opinion. I would say Lust! is best used as a place to buy funny gifts for people you know have a sense of humour. I’ve never been much into the handcuffs and whip scene myself, but if this is your bag, Lust! probably has other stuff up your street too.
Lust! is kind of tacky but admittedly it does reflect a naughty, slightly seedy side of Brighton’s history!