Located within the newly built Cardiff and Vale College on Dumballs Rd, Simply Fresh is another reason why I’m super jealous of all the students here. Why wasn’t my campus this beautiful?! Why didn’t my campus have a beautiful gym INSIDE the freaking building?! My envy aside, I do like Simply Fresh. ~ Atmosphere: Can a supermarket be beautiful? Well, if it can, Simply Fresh is definitely up there when it comes to beautiful supermarkets. It’s just a relatively small shop(about the same size as Tesco Expresses) but the aisles are spacious and you never feel cramped here. It’s also immaculately clean, well-organised, and even the décor makes you feel welcomed. Supermarkets to me are normally drab and hectic, but I really enjoy strolling through the aisles having a browse at Simply Fresh. ~ Variety: Because it’s a small shop, you can’t get much variety. For example, they don’t sell any fresh protein at all and ironically their fresh veggies section is pretty limited as well. However, they do have plenty of pantry-type goods and standard purchases as well(eggs, bread, etc.) — For a healthy-organic supermarket, I would’ve thought the prices would be a bit steep. However, I was pleasantly surprised by the prices at Simply Fresh. I guess the prices are a bit lower given that they’re catering to poor students. Overall, I’m really happy about Simply Fresh being my local supermarket. Beautiful interior, fair prices, and gets the job done!