Event: Dermal filler consultation, weekday afternoon Pros: –clean and comfortable waiting area –friendly support staff –no attempt to force sell products Cons: -£50 deposit for consultation(I did get this back when deciding not to proceed) –The booking service is national and they seemed more concerned with taking my money than finding out where/when I wanted the appointment! –Rude doctor(Shah) who seemed disinterested and had far-from exceptional skin herself –Doctor tried to convince me to have acne treatment when the consultation was for fillers– I certainly do not have acne! –Whole experience made me feel worse about myself Sum: Branding isn’t everything