Wizzard is a typical gift shop which is a tad tacky but has the kind of gifts you would tend to grab for relatives when you are holidaying somewhere. The whole place feels a tad tacky and is a bit out of place when you put it in context with the rest of the quite upmarket Albert Docks area of Liverpool. The shop is really a tourist kind of place and there is not a lot which would attract the natives of Merseyside. The value is average if not a little pricey when you take into account what the actual products are. The staff are friendly enough but the establishment itself is just a little bit poor and not of a very high quality. On the whole not really the kind of place a local of Liverpool would be very interested in visiting and they would probably have no real need to come to this store.