Emma Willis

My favorite shirtmaker in all the world. I’ve walked the length of Jermyn Street where all of the traditional London shirt makers have shops, and I find myself paying full price for Emma Willis’ shirts despite the rest of the shops have enormous sales, mainly because the shirts’ details are elegantly and exquisitely well-​designed. For example, the collars are versatile, whereas some shirt makers (like Thomas Pink) have, at times, leaned toward a larger, taller collar that really only works for people who ties, Emma Willis designed her collars to work all different ways. As an American living on the West Coast, I look out of place in most situations wearing a tie, so this great for me. That said, their collars look great with ties also. Other details, whether it be the cuffs
The style is great and I’ve bought over five custom shirts over the last few years, and I’ve loved all of them. They have a lot of fabric swatches to choose from, and it’s hard to pick only one or two. I rarely get compliments on dress shirts from other companies, but I frequently get unsolicited compliments, usually from women, about my Emma Willis shirts, whether it be the fit, or the fabric, or the overall look. I wear my shirts untucked with jeans, tucked in with a suit, and they always look terrific.
They have an online ordering system on their website as well.
My only disappointment is the lack of a non-​iron/​wrinkle-​resistant fabric. As much as I appreciate the traditional 100% cotton shirt, a little lycra or chemical treatment might be worth it. I’ve resisted packing my Emma Willis shirts when traveling because of this issue, and I’m usually staying in hostels, so it’s not like I’m at the Four Seasons with a butler at my beck and call to iron my shirts upon arrival.
All in all, I love this shop, and I think they make the best shirts (custom or ready-​to-​wear) on Jermyn Street and, in my experience, the best in the world.

Emma Willis is a great London haberdasher smack in the middle of some of the best in the world, but I’m not prodding my husband to play the bespoke shirt game again any time soon. It took months and months, and the hiccups were far too numerous. I do, however, love their off-​the-​rack options (for so much less). And they also sew the cutest boxers made from fabric scraps, that would make excellent stocking stuffers or a cheeky birthday gift.

Emma Willis herself used to work for Turnbull & Asser, back in the day. When she left the firm, she then chose to run her own business, which is obviously under her name. Her husband works a hedge fund firm in the City of London.
And that’s only from what I’ve been told. Her shirts have always been very high-​end fine quality and in my opinon,
I would have Emma Willis as my top five best shirtmakers in London. All of her shirts are Swiss cotton fabrics, which are made in Gloucestershire, and that includes the ready-​to-​wear shirt range. I have always highly rated Emma Willis shirts and I’ve read very good reviews about her shirts. But more importantly customers who buy from Emma Willis also have dinner at Heston Blumenthal’s ‘The Fat Duck’ Emma Willis are like the Patek Philippe of shirts.