Freggo

My friends and I stopped here last night during Lumiere to get warm and try their hot chocolate. And damn, we had no idea it would be so rich and satisfying. They have three kinds: white chocolate, chocolate and chili and the kind I got, dark hot chocolate. I had the small, which is a really generous small (more like a medium at most cafes). It was £3.25, a little higher than most places, but absolutely worth the extra money! I bookmarked it after with hopes to return again very soon!

Argentinians definitely know their dulce de leche. If ever you want the real deal, go to this place. It’s an authentic Argentinian chain and they have the most authentic, amazing dulce de leche flavoured gelato you will ever have. «Ah maze zing!»
I should mention that’s all I had there. I went there simply for this particular flavoured ice-​cream.

Short version: the ice cream was ok and the ambience/​location was nice but it was overpriced, the venue was tiny, and the service was really bad
Long version: first I asked to try a few different flavors. The server let me try one then she proceeded to ignore me and just talk with one of the other servers. The other server noticed that I hadn’t finished ordering yet so she apologized for her friend and let me try a few other flavors. When I ordered I asked for a cup of water as well since I was really thirsty from walking around London all day. The cup of water never came. I asked again from a different server and she nodded as if she were about to go and get me water but she also seemed to forget. By now I finished my ice cream and I was dying of thirst and asked yet a third server who said she was busy and pointed to another person. That’s strike three so I left and felt compelled to write this review.

Love it! I remember when I first saw this Freggo out of the corner of my eye while walking down Regent St, and just about died, since I had returned from Buenos Aires just a few weeks prior. Back in Argentina, I had dessert here every day for a month. No kidding. So yay~ Knowing there’s a Freggo in the city means I can continue with my terrible eating habits.
The consistency of Argentinian ice cream is heavenly. It’s akin to a creamy gelato. Veryvery thick and full of flavour. If you want to taste something different, malbec, irish cream, and dulce de leche are great choices. Compared with back in Buenos Aires, the selection here is a bit lacking. This particular Freggo doesn’t have as many liquer flavors as its South American fellows carry. But I suppose the selection caters to UK tastebuds.
Around £4 for two flavours, which is about the same pricing you’d encounter in BA. So it’s actually a great deal. The portions may look small, but no worries; the ice cream is rich and definitely filling.
Also check out the dark hot chocolate! Deep, and with a hint of spice, the flavor is very much like Abuelita! If you’re craving «Mexican hot chocolate» and don’t want to cook it at home, stop by Freggo!
Even with that amazing hot chocolate, and other chocolate blends like orange peel and dulche de leche, Freggo doesn’t serve submarino. Still my favorite drink from BA, so a bit of a disappointment that they don’t have it on the menu. Alas.
It’s a bit tight inside, with limited bar seating and a small bistro set up in the corner. So expect to enjoy your food outside if you’re with a group. It’s comfortable though, as you’re under the warmth of many heat lamps. Even in the winter (yes, I eat ice cream in the winter), I hardly felt cold. I also enjoyed people watching as club goers hopped around from bar to bar in their nightlife get-​ups.
Restrooms are a helluva walk away, past the lobby of the restaurant next door. Apparently they share?
Wifi is password protected, but just ask for it! Love that they give you free access, but it’s pretty slow since it’s the same wifi streaming the music.
Hours are late on the weekends. Super convenient to satisfy your late night craving! And there’s also a stamp card. Looove loyalty rewards, so consider me completely enamoured. Oh, and I still eat Freggo everyday when I’m in London. No joke. So also consider me their biggest fan.

This place, despite its ridiculous prices, is awesome. I mean, they will actually deliver their fabulous dulce de leche ice cream to your house. And what ice cream it is! The first time I went, I dragged my mother, sister, and my friend across town in opposite directions, searching for the elusive Swallow Street. I’m infinitely glad I found it, as the ice cream is just lovely; they serve classic flavours like chocolate and vanilla, but dulce de leche (in its many incarnations) is where it’s at. Dulce de leche, that marvelous caramel made from heated condensed milk and beloved by Latin Americans everywhere, was sort of new for me. I can now count myself among its mega-​fans.

Lovely little café/​gelato shop. Situated off Regent Street on Swallow Street (he he he) — it goes fairly unnoticed by tourists or so I think.
They do amazing ice cream here — the best I’ve had in London so far, but I wouldn’t take my word for it as I don’t really like ice cream so much.
I tried the Irish Cream and the Dulce de leche — which were both creamy, smooth and delicious.
Staff were friendly and helpful. Inside is quite small — around 10 seats squashed into a little shop.
Will be back for some more Irish Cream soon :)

Amazing gelato, coffee and the cutest little spot. It’s purple inside, clean, friendly staff and delicious gelato — one of my favorites ever (definitely favorite of London). It’s down a side street near Picadilly Circus but worth it.
*Free wifi if you ask for the password!
*Super helpful and nice staff.
*The dulce de leche granzido was AMAZING! Basically dulce de leche with chocolate chips in it.
*Lattes & cappuchino’s were perfectly made and delicious.
*The small cup comes with 2 scoops but my cousin & I ordered the same flavor so they offered to split one and put one scoop in each and charge us for only one order… NICE!
It’s about 4pounds for gelato which is expensive but the staff was nice, free wifi, restrooms available next door, delicious drinks. I’d go again the next time in London.

The cappuccino I had here was beautiful, however my companion didn’t have a great experience, the hot chocolate was awful and she wasn’t even sure the marshmallows where in date, however the ice cream was delicious. I may return, on my own.

Tried Freggo’s ice cream a few weeks ago. It’s good ice cream. Full stop. Good ice cream should not cost four (4) pounds per person (or 4.5 as apparently was when they opened). Full stop. Even if the location is Central-​Central London. Full stop. If you ever fly to Milan for a week-​end, I can recommend you at least 5 gelaterie that have better quality ice cream for 2 euros a cone/​cup. Full stop. And I don’t care if the milk is argentinian, or the ice cream is itself produced in Argentina: I frankly hope not because flying milk or ice cream from South America to Europe would be one of the stupidest things I’ve ever heard. Full stop.

It’s a luxury brand ice-​cream and the price shows this.
Apparently made in Argentina using milk from their famed cows, this product is then shipped out here.
Their speciality therefore is the Dulche de Leche flavoured ice-​cream. This flavour is decadent and once you have eaten your two scoops worth (at almost £4) some do say they feel slightly sickly.
I am a veteran chocolate and caramel eater, so can enjoy the full 2-​scooper … but you may wish to share intially … until you’ve discovered your tolerance.
Their Dulche de Leche with chocolate chips is also worth a try. Though they serve other flavours (berries etc.) I’ve not tried these.
Cakes and pastries plus coffee etc. also available from this tiny café situated at the bottom of Regent Street (Piccadilly end) which stays open very late (till 2am) Thursday to Saturday.

Expensive, luxury ice cream in tubs.
Read a few reviews about Freggo — the Argentinian ice cream place — and was keen to try the Dulce de Leche to remind myself of a fab holiday I had in Argentina. It wasn’t quite as good as I hoped — slightly overwhelming flavour — but nice nonetheless.
Probably wouldn’t of out of my way to go here again but one to store in the memory bank for impulsive ice cream moments in central London.

This is probably the best gelato you can get in London. That really isn’t saying that much as the competition is the insipid and the prepackaged.
However Freggo is good, and on one of my favourite backstreets and just up from the glorious Bentleys. What I quite like about it is that I have been to the original Rah-​gentinian ones in Argentina and can smugly say «it’s good but not as good as the original».
Price — £4.00ish for a lot of gelato

Thanks to Chieh’s immaculate ordering at Keelung, she had left us all with enough space for dessert, which had to be cold on a warm, muggy day like today.
Chieh T and Liz E were seduced by Snog’s charms but Teresa L and I couldn’t bring ourselves to spend so much on froyo and headed instead to Freggo. Thanks to fellow Unilocalers for alerting us to this new Argentinian ice cream parlour.
Located just off Regent Street, Freggo seems to be related to Gaucho next door with its matching colour scheme and décor. It has a few tables for seating outside but I think the bulk of its trade is takeaway.
Speaking to one of the servers, apparently the milk base for the ice creams come from Argentina and the flavours are all artisanal and made form fresh ingredients.
For the basic cone or cup, you can choose 2 flavours. I went for banana split and orange & passionfruit. Teresa L was kind enough to let me have a taste of her berry flavour which was laced with alcohol. There were passionfruit seeds in the ice cream, indicating its fruity origins. The portions were generous but at £3.95, they probably needed to be.
Nice flavours and Teresa even had some wet clean up tissues handy for the inevitable finger drip on a warm day like today

Well I must admit I was a bit ignorant and didn’t realise the ice cream was made from Argentine cows. Z did mention Argentina whiles we were walking there and the guys working there was from Brazil, but it didn’t click. Tasted like very creamy gelato to me…
I had dulce de leche with choc chip and chocolate ice cream which was pretty good– the chocolate ice cream was very dark, which cut through the dulce de leche’s rich sweetness quite well. Dulce de leche with choc chip could do with a bit more choc chip though. Z had dulce de leche with choc chip and orange and passion fruit which sadly clashed with each other, but apparently were good separately.
We were also offered a sample of coconut dulce de leche slice which was pretty good but very sweet and sickly, don’t think I will be able to consume a slice of it.
There is something about the ice cream that was not amazing and I can’t quite put my finger on it. May be it was too «fluffy». May be it was a bit melty. May be the problem is that I don’t like dulce de leche that much? But I love Banoffee pie, so that just can’t be true. Anyhoo, I prefer Gelato Mio, and I thought i’d never say that.

Yummy but a bit expensive for a two flavour cup at £3.95…
I asked and got a free sample of lemon sorbet which was sharp and punchy. I ordered a chocolate almond and a dulche de leche with chic chips. The ice cream was rich, sweet and dreamy as a fluffy cloud!
Not for those who care about food miles as the milk is imported all the way from Argentina. There is outside seating on a quietish street ideal for a short break from shopping and crowds.

Summary: Nice flavours in taster sizes, extremely expensive for portion size, café lacks quality throughout, customer service ok.
I tried the ice cream, but other products include cakes and drinks. The ice cream comes in a variety of flavours that are nice if you only have a taste, but after a serving of any of the flavours i found myself feeling rather ill, feeling the product was very sickly and not wanting to visit the place any time soon.
The portion sizes are tiny, but the prices are enormous. I understand the concept of you get what you pay for, and quality often means a high price but nearly £4 for two scoops of ice cream in a tub no bigger than a shot glass seems rather extreme.
I looked around the interior of the café whilst being served. The dark maroon paint work and the front of the café being opened up onto the pavement was attractive to the eye. However, I soon noticed the somewhat questionable mirrored ceiling, cheap napkin dispensers supplied by ‘Lotus’ the paperware company, and the usual multi-​coloured fluorescent spoons found in many other gelato/​ice cream bars as disappointing and ever-​increasing questions over the price Freggo was charging started to be formed.
The staff behind the counter were from varied backgrounds it appeared, from the numerous accents I could hear. This was the only real saving grace for the café. Although I am bias towards a workforce comprising of variety, the man that served me gave me detailed information about each product and served me enthusiastically. The only trouble is that I am not sure how sustainable the mini-​lecture I was given about each ice cream flavour is, and the café may suffer from a very immediate decrease in customer service, purely because the product is not easily in sight nor explained enough for the staff not to have to explain to every customer.
2* may be low for a company associated with Gaucho Grill, its partner company, but unless they address the points outlined above my 2*‘s will not be changing.

Oh. My. God. I am in ice cream heaven.
Think smooth, sweet (but not sickly) luxury ice cream, think Tom Dixon ball lights, think purple, marble and mirrors, think funky 70s music, think Monmouth coffee, think tasty Argentine snacks. I could go on.
The place is owned by next-​door Gaucho Piccadilly but apart from the Argentine theme and attention to design-​detail, the place isn’t recognisable as such. The ice cream is made by the AMAZING Argentine brand Freddo and the hot snacks and cakes by Gaucho. Everything just looks exquisite and I didn’t know what to try first.
The Malbec & Berries sorbet is out of this world. They excel at Dulce de Leche ice cream. Literally the best I have ever tasted. And they do a scoop of it with a shot of espresso over it (think of Meg Ryan-​type euphoria as you eat it). Forget buying your Caramel iced coffees from Starbucks. Freggo also do a version of these that makes Starbucks look like a cheap supermarket own-​brand.
They open until 2am Thursday to Saturday. They have very cool bar stools inside and a few little tables outside. They are seconds away from Piccadilly Circus. I wish I could live inside the cute little bar.
The downside? Ok, well, the cost is a little too much for some budgets, I admit. I would SO give up buying myself a new top to afford more of this stuff though (although I’ll need the next size up the rate I’m going). £3.95 for two sumptuous scoopsand get this: £21.95 for a 1kg tub!!! Perfect for adding a little luxury to a party or picnic with friends.