Happie Loves It

Oh god, this store is amazingly cute! Come here if you’d like a little piece of London to take home as souvenirs!
I love their little pairs of earrings and matching necklaces, for £15 each, which is a pretty reasonable price considering its locally made and SO cute! Little clouds, umbrellas, pacman, fork and spoon, owls… check out their website to see more.
I still haven’t bought anything yet, but I still like going in to browse :)

For the entire time I shopped in this store, two thoughts were battling with one another:
— should I spend ~£400 on a nice jacket that I can wear maybe twice a year in San Francisco?
OR
— should I just move here so I can make the most out of these beautiful clothes?
It was a tough call so I settled with a dress that costs a lot less and useful universally. It was lovely nevertheless. And I may still go back for the jacket (someone stop me plz).
I was drawn to the store by some really nice looking ponchos at the window display. The décor is a bit too J pop cutesy for me, but thankfully it doesn’t reflect on the clothes. The clothes are simple, nicely cut, well made, has some fun twists here and there, and fits really well. The style is a mixture of sweet girly meets elegance, not overly sweet, but also not serious or boring.
There’s a decent selection of accessories too, a little bit on the かわいい side, but I managed to find some nice earrings to take home to…
The brand was established ~6 years ago by some Japanese designer who was trained in London. Very original and worth stopping by if you are in that area.
It’s quite pricy, but it’s a very nice upgrade to the cheaply made clothes from Forever 21 (don’t quote on me if you find me shopping there next time though).

All the designs are super fabulous! The women’s clothing
sections were amazing, dresses, overalls, rompers, booty shorts, shrugs, micro
kilts and all other style of items in here! Its very wonderful to be here! Love to buy new fashion dress here! Must recommended to everyone! :)

Katie loves it too. Too bad I can’t afford most of it. But if you can, (and in my fantasy life where I can), this place is so great. I love small stores that make their own, unique clothing. If you’re in London and trying to buy some nice items you can’t get anywhere else, this would be one of (along with Joy) the top places I’d suggest. A dress full price will run you about £130 and on sale around £65.
If you like a pop-​Japanese aesthetic (cute, but not too cute… not baby stuff here. More muted colours than over-​the-​top neons, and while a lot of stuff has animals like owls on it, it isn’t cartoon/​animé style either), this is your store.
Check out their website first to get an idea. A lot of contrasting accents, dresses with asymetrical cuts, and interesting collars. My flate mate has a lot of their clothes, and they look great on her slim, athletic body. While I haven’t actually tried on any of the clothes myself, I have a feeling some of the cuts will suit a more Japanese type body better (not much room for boobs), but I could be wrong. I’ll update when I actually buy something there.

I left «happie loves it» very happie. A bit of fresh air as you approach chain-​laden Covent Garden. Not sure I’d totally call it Japanese inspired, but definitely interesting silhouettes and patterns and the people working there are Japanese.
They mostly sell dresses and awesome coats. Some of it is a bit youthful but some if it can work as edgy work-​wear. The sale rack is very reasonable and the prices are correct for non-​mass merchandise wear. The staff is friendly and helpful.
The best part about shopping from Happie Loves It in Covent Garden is you don’t need to worry that your co-​worker is going to show up with the same dress (as happens when shopping at the usual high-​street stores!)

Lovely super cute shop. I couldn’t help entering here last Saturday and buying a black stripped dress (they had 20% sale in almost everything and the temptation was too big for me).
The decoration is so pretty, they have taken a great deal of care over it, no doubt. The clothes and accessoires are beautiful and chic. Sure it’s more expensive than the random high street store, but I think the touch you can give to your outfit by wearing one of the Happie and Sean’s (they are the designers that started the brand and create the clothes) designs really is worth it.

I wandered in here to waste time before a meeting. I saw some very cute little dresses that I want to believe would look good on, but fear would not. I thought the quality was pretty poor considering the price tags. Although cute, a lot of the stuff was more Camden Market than West End boutique.
Here’s what made me decide to review the place. The staff.
Wow, apparently they have issues with danish pastries.
Ok, so I was holding one, half wrapped in the paper bag, one bite taken out of it. But, I am a sensible, sane, nice person with manners, so I held it theatrically far away from the clothes rails at all times, and made sure my body was inbetween said dangerous confection and the merchandise. I tried to convey with my body language that I was a grown up busy person having a little browse before a meeting, cake in hand, but certainly not munching on said cake.
The female shop assistant behind the till eyed me nervously as I wandered, and actually WENT TO GET a man from ‘out back’. He came up behind me and tapped me on the shoulder, then said with gravitas ‘I’m sorry, no cakes allowed on the floor’.
From the tone of voice you’d think I’d been chomping noisily on it and wiping my jammy fingers on the frocks, or perhaps holding it up against dresses as if to see how a corsage would look.
I hope one day to return with lots of hat boxes, clothes bags and a HUGE dribbly donut, so they can see what a valuable customer they embarrassed out of their shop, a la the agrieved prostitute in Pretty Woman.

This store may be japanese inspired as other reviews suggest, but I have broad shoulders and am 5’10″. These clothes fit me so it can’t be all Japanese. My mom and I stumbled upon this store on our way to the theater one night, and *loved* all their clothes. The dresses are comfortable and flattering. The accessories are fun and unique. I will return to this store next time I am in London.

I agree that Happie Loves It has a definite Japanese feel — it’s a bit quirky/​kooky with interesting shapes (particularly tucks and puffs) and details (bows, pleats, coloured buttons etc). While most of the clothes are cutesy and youthful — and probably suit petite types best — some pieces have more of a fashion-​y edge. They had a camouflage dress in stock at one point that I really wish I had purchased…

A great little fashion boutique on Drury Lane on the outskirts of Covent Garden. Run by Sean and Happie, they design unique dresses, tops, skirts, jackets and tops. Every piece is qwerky and features different little details to those clothes you normally see on the high street.
I love their puffball dress designs and the choice of stripey and flowery fabrics which give a real girlie feel to their clothing.
Well made and well designed, the clothes by happie loves it offer something a little bit of different to other high street fashion stores. I have a few pieces from there which I team up with jeans and simple black cut-​offs and I love the final finish.
The shop is equally pretty, with a white shappy chic interior and lots of feminine detail and touches, it makes for a lovely way to spend an hour (or so!) trying on new clothes!
If you’re looking for something with a little designer detail, a nice shopping experience, friendly staff who are attentive and can’t do enough for you, visit happie love it — as a small boutique in the bustling West End, they’ll be pleased you did!

I was told quite categorically by the staff, that this store had nothing to do with Japan. I beg to disagree, the designs were very Japanese, with understated colours and heavily patterned fabrics, and having lived over there for 3 years and researched design for another 3, I should know. No matter, if they say they are not Japanese designs, then I guess they are not, and I will take my arrogant opinions somewhere else. Wherever they come from, the designs are pretty fabulous. The clothes are odd shapes but surprisingly flattering and very cute. I bought two tops/​dresses and they have fared pretty well for about a year. The clothes are a little pricier than you would find on the high street, but they are still good value for money.

I very recently discovered this gem of a boutique in Covent Garden and am so glad that I did! Stocked full of beautiful Japanese-​inspired clothing, the name really does depict what the designers aimed the range to portray. Full of cute dresses, jumpers and jackets, the accessories also really took my attention — with little fruit and heart designs in candy colours, this shop is definitely one for the girly girls though their dresses could easily be ‘rocked’ up.
The prices are quite expensive at around £69 for a dress but the quality is high and the designs are fun, unique and quirky. I’d say its worth the extra investment just knowing that you won’t go out that evening and find someone wearing the same outfit!