Paul A Young Fine Chocolates

Love this, very French, very small and very different. I picked up some liquor filled chocolates for my coworkers. They were very friendly and willing to assist.

The chocolates here are divine! Amazing flavours, beautifully made.
The shop itself is a quite small and feels a little dark. I personally don’t think they have made enough of the space.
The service was OK but a chocolate tour had just arrived so we were ignored and just having to try to fit in around the other people.
We bought 4 chocolates which came to £7! Sooo expensive but really worth the money compared with going to Said or Choccywoccydodah round the corner.
I recommend all 4: banoffee, cheesecake (it actually had a crumbley bottom, vanilla mascarpone top, all coated in chocolate), peanut butter & jelly and finally a delicious salted caramel!
Perfect for an indulgent treat or a special present for a loved one.

I went there two nights in a row while staying in London. Both times were outstanding. Really enjoyed the sea salt and milk chocoloate.

I’ve heard so many amazing things about Paul A Young Fine Chocolates so when I spotted it on the corner of Wardour Street on a drizzly day, I basically ran across the street to get to it.
When you walk in, you’re hit with the smell of chocolate and it’s divine. Seriously, seriously amazing. There are cocoa beans everywhere and a table in the centre of the small shop with chocolates laid out for a pick-​your-​own service. All good so far.
We had a wander around and here’s where I discovered why the shop was basically empty despite wafting such delicious smells across half of Soho… the price. WOW, this place is expensive. £7.95 for a chocolate bar! Nearly 8 quid! Are you kidding?! I can get the chocolates the Queen eats for less than that! Ouch!
We didn’t want to leave empty handed though since the smell was too good, so we went for the make your own chocolate box option… four chocolates for £7.95 too. I balked but we decided it was worth it because when do you get to try peanut butter and jelly chocolates, pink champagne and pumpkin?
The chocolate itself was delicious. A rich, perfect filling surrounded by a crispy thin chocolate shell. I could have eaten 50 of them. I’d recommend the passionfruit one if you’re in there soon, or the banoffee. SO good.
I’d probably give them 5 stars if it weren’t so overpriced. I mean, I get it, making excellent chocolate independently costs money and compared to some places, it’s reasonable. I just can’t justify £2 a chocolate more than once in my life. Sad face.

This shop is unreal, eod!
The penultimate stop was at an chocolatie, or perhaps THE chocolatie in London, Paul A Young.
Once we stepped into the store we were in kind of coco-​heaven! There was chocolate all around and we had the good fortune to taste their salty-​caramel and it was like… well, tough to describe. The caramel was next to liquid so once you had cracked the little bite of heaven open in your mouth there wasn’t really any going back.
Most on the us bought several of these little master pieces to bring home.
===
Disclaimer; this was a stop on a SoHo food safari-​thing, so the review may seem rather slim but we only had a few items.

Heavenly chocolate that melts in the mouth and gorgeous soft brownies a bit expensive but worth it. Paul A Young has won many awards for his amazing chocolate creations from passionfruit chocs to salted caramel. All choc are so fresh you have to eat within a matter of days. Would visit again.

I’m not really a chocolate fiend, but I will admit, whenever I’m in London, I have to pop in to Paul A Young for a box. The chocolate smell alone is worth a stop… heavenly! Service is fabulous, the chocolates are always fresh and often unusual flavors, and the presentation is beautiful. I always get an assortment of some of the more uncommon flavors (this trip included pumpkin and roasted garlic!), but you MUST get some of the salted caramel truffles. Absolutely divine. I always swear that one day, I’m going to get a box of only salted caramels, and I’m going to eat them… all…by…my…self!!!

This store is a more spacious/​relaxing and friendlier place than any other branches. The staff is really friendly and helpful and the best of all, Paul’s chocolate is simply outstanding. He is such an innovative chocolatier and even a Marmite hater like me enjoyed his Marmite Ganache chocolate. He uses the best and freshest quality ingredients and combines interesting flavours like an alchemist. A few of my favourites are Dark Chocolate-​covered Salted Caramel, anything contains almond, and Whisky Ganache. It is so exciting to try a new flavour which you will not see anywhere else and I can easily chomp away his lovely dark chocolate-​covered concoction all day long. But his chocolate should be savoured slowly, so I would refrain myself (darn…). Anyway I will be a very happy bunny if I receive his chocolate as a gift.

Heaven on Earth!!!
I love that they offer a few different varieties of RAW chocolate, at varying levels of darkness. I bought one of each, and honestly it is the BEST raw chocolate I have ever tasted, and I am a chocolate fiend.
I can also say that the sea salt caramel ball, whiskey truffles, and chil bar are all divine and very worth the price.
This little chocolate room is circular and gets busy so be careful because all of the chocolate is so beautiful displayed that everyone is walking on egg shells in there! But it is a more relaxed place than that sounds, because the people who work there are making chocolate downstairs and they are super happy people!!!

I’ve always wanted to pop by this chocolatier but I couldn’t justify spending £2 on a little truffle for myself! As Yee Gan mentions below, it’s a nice place to get some high end luxurious chocolates for someone special, so I picked some up for the chocoholic bf for a special occasion.
Their famous truffles are displayed in the centre of the shop with the shop assistants standing by to fill little gift boxes for you. I picked up 4 truffles for £7, yikes! Or there is 9 for £15. Quite pricey but a nice treat. So far, we shared a truffle. I can’t remember which one it was but it was delicious.
Anyway, at least pop by and take a look, or sample some of their brownies inside!

Chilli dark chocolate, white chocolate with ??? And nuts milk chocolate. Sorry… Maybe I bought the wrong one… But it not taste like it says… Didn’t feel the special whatever… Maybe I should by the assorted selection. lol very limited choices.

EXPENSIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIVE !!! :(
Being a HUGE chocolate lover, well I’m Swiss P
I try to taste every chocolate I find on my many many travels around the world. Here the chocolates are very good (not the best I’ve eat though) and with very original flavous (bloody mary, cucumber mint basil, amaretto raspberry, mago litchi) but for these only 4 small chocolates bites, it cost me 7£ !!!
Even if they were the best chocolates in the world it’s not a decent price at ALL !!!
In every places I went to (Switzerland, USA, France, Italy, Germany, UK, and more, even in famous high standing places), chocolates never cost more than the half of this one !!!
It’s really sad cause even if they were very tasty, the outrageous prices didn’t allow me to appreciate them :(

I was visiting London and this shop was recommended by a friend who lives locally. I’m so glad we went, because everything was fabulous!
I totally daydream about returning all the time. It’s pricey, but good chocolate should be. The flavor combinations are so original and the chocolates are gorgeous.
Would love to have a shop to visit in the US, but I guess absence makes the heart grow fonder…

I think if it was my last day on Earth and I had to pick a few things to eat Chocolates from Paul A Young would be definitely on the list! (Yes I mean it)
The chocolates here will make you drool just like you did while watching Chocolat (the film with Mr Ohh Soo Sexy – Johnny Depp). I am one of those who would probably walk in to any chocolate shop but if you are one of those who think chocolates are just about OK then you my dear surely need to pay a visit to Mr Young very soon! Yes I agree the chocolates are not the cheapest but hey you pay for what you get and its meant to be a treat not a daily habit like a Mars Bar!
The store is located in the buzzing neighborhood of soho, its small and not very flamboyant like the delicious little balls of chocolate here!
Verdict: Everyone, I insist everyone must try these chocolates once in their life time!

There are geniuses in every field of study: art, math, science, Donkey Kong, you name it, there are people who excel.
Paul A Young is a genius of chocolate.
Don’t believe the position exists? Just walk into the flagship store and prepare to eat those words. Words, of course, being chocolate. And you will eat them and you will thank me and Mr. Young.
Mostly Mr. Young since I didn’t do anything.
This store is small but brim packed with some of the most amazing chocolates you have ever tasted in your life. You’ll find a selection on a giant round table in the middle (complete with new flavours that are changing all the time) or more in packages all around the shop.
Start with the gold medal winning salted caramels and you may find God in that tiny chocolate shop. Then move on to flavours like dark chocolate, mango or champagne truffle. Or go adventurous. Goat cheese chocolate? Marmite chocolate? Cigar leaf chocolate? All three are as amazing or more amazing than they sound.
Now of course, with gourmet chocolates come gourmet prices and your eyes may bulge out a little when look at the prices. But these are not snacking sweets, these are gift sweets for the right occasion, as prized as flowers or a bottle of wine. You share these with your friends on the right occasion and they will love you forever.
Or don’t and eat them all. Hey, I’m not here to judge.

I’ve never been into the shop.
I’ve eaten the chocolate. 5*‘s from me.
I was at a dinner party (how middle class) and at the end, one of the other guests whipped out a box of these delightful chocolate numbers.
Not normally a sweet/​chocolate person, especially posh chocolates with overbearing flavours, I politely popped one in my mouth. Stunning.
Chocolates all created in the traditional way, no additives. Fresh and unique flavours that change with the seasons.
Yum

By far, my favorite chocolate shop of all time! My boyfriend and I visited this location as part of a private food tour and we literally could have stayed here for hours deciding what to purchase for ourselves and as gifts for our friends/​families.
Unique flavors and all made in-​house. Their award-​winning salted caramels are our favorite. We also enjoyed their goat cheese truffle, the cigar leaf caramel truffles, jasmine tea and mango truffles, and the champagne truffles. The store was nicely set up with the focal point of the room on the amazing chocolate drops of heaven on a platter.
Word on the chocolate streets is that they will open up a store in New York?! One continent closer to loosening my wallet and fattening my arteries.

Imagine, if you will… a sunny day in London (I know. Seems like a dream.), you are walking along Wardour Street, you just had a delicious lunch at Wahaca, you have purchased some delicious Ricotta Cakes from Princi (for later!), you stare longingly at the goodies in the window at L’Eto Café, and then you see… Paul A Young Fine Chocolates. If you haven’t eaten your way down Wardour Street… DO IT!
I walk into the store and I can smell chocolate. There are a few staff members at the counter, one carrying some melted chocolate across the room to the hot plate at the end of the counter. That’s what I am smelling! I look at the lovely display of chocolates on the table in the middle of the shop. Very interesting flavours… I believe I saw one with red onion, another with hints of cigar, and another with stilton! However, I ended up with a Peanut Butter and Raspberry chocolate and a Salted Caramel chocolate.
They do have bowls of samples around the store of various chocolates… including the famous brownie! They had a few different versions of the brownie, but at £5.50, I could not justify the Sea Salted Caramel Brownie with cocoa nibs. However, at £3.00, I went with the original brownie. Keep in mind that this is an artisan chocolate shop, so it is a bit on the expensive side, but clearly the quality is very good. The brownie… it is fabulously rich… so chocolatey! The only thing (I know…) is that for a brownie it is beyond the squigy, chewy, moistness… it is almost like fudge that hasn’t quite set. That being said, I savoured every bit of it… just make sure you have plenty of tissues on hand!
It took some time before one of the staff members helped me… I pretended like I was going to touch their displays on the table and one rushed over. I know, but I was ready to purchase or eat the chocolates straight off of the table. I would like to try some of the more interesting flavours, but it will have to be a special treat every now and then.

Given the fact that I’m always in Soho, it’s a bit surprising that I never tried the chocolates from here until a few weeks ago. I probably should’ve just stayed away… because they’re AMAZING.
Inside there’s a large round glass table covered with different kinds of bonbons… it was like I walked into dessert heaven. Along the walls are cupboards filled with homemade chocolate bars, and they also sell brownies and a selection of other niche brands.
It was ridiculously hard to choose which flavours to get but I ended up with peanut butter + raspberry jelly, flat white (flavoured with espresso), and the whisky chocolate. 5 minutes later, I was chocolate-​less, £6 pounds poorer, and wishing that I had unlimited disposable income to buy a stockpile of these chocolates.
5 star quality, but unfortunately a bit too expensive for me!

At a time when investing can be hazardous because of the volatility of the world economy. I have spotted one product which seems immune to the winds of recession.
High end chocolate is on the up with chains like Maison Chocolat opening new shops. Paul A Young’s flagship shop in Soho follows this pattern of extremely tempting and exclusive chocolates on show with prices which would make your bank manager and my Chinese Thrift Gene blush!
My CTG won’t allow me to buy these expensive products for myself but it’s a good destination for a nice present for someone special. They do sell interesting products like savoury flavours in their chocolate
Fortunately, I have more of a savoury tooth than a sweet tooth, so this place won’t bankrupt me