Primrose Bakery

One of London’s nicest bakery stops for sure.
Occasion: quiet meeting with friends, tourist spot to take someone visiting, cure for a sweet craving.
Location: very easy to find on the corner of Tavistock just before Aldwych
Atmosphere: fragrant, fresh, feminine, girly all that bodes well with the beautiful presentation of the cakes and theme. It’s small and quiet inside so it’s not somewhere to be noisy.
Cakes: Very yummy however a little too sweet for me.
Price: a little on the pricier end but you pay for the atmosphere, great location and presentation of product too.

I love Primrose’s peanut butter cupcakes and the peanut butter ones at this location are still very good. But I picked up a red velvet and it was not edible. Not even my husband ate it, and that’s saying something. It was very dry, left a really weird flour-​y taste in my mouth, and the frosting was not real cream cheese frosting. So far only the peanut butter cupcakes here are good. But very cute store! Workers not that friendly.

All I can say is if you want a pleasant experience, this is not the place to go! The cupcakes are ok however if you are planning an event this is not the place you want to do business with. We hired them for a very special event and they over charged us where ever they could. I will never come back here again and I would NOT recommend this place to any body!

What a cute stylish café in the heart of Covent Garden. Neon lighting, pastel colours, paper lanterns and fresh cut meadow flowers, all so gorgois looking.
The cupcakes are baked fresh every day using free range eggs and the finest ingredients. Lots to pick from; Apple crumble, cinnamon cocktail, earl grey, rose, toblerone and many more. All delicious but maybe a little more style over substance but still good. The peanut butter milkshake was scrummy.
Cakes, loaves and biscuits such as plum cake, carrot loaf and chocolate caramel cookies are also on sale.
The girls serving were lovely and busy keeping the customers happy and the bakery tip top.
So glad we dropped into this delightful little café xoxo

The service was polite, so they get the one star for that…
But the cupcakes were dreadful. Absolutely disgusting. They were bone dry, and mealy. The icing was more like a crust — and pure sugar with no flavor at all. It was like eating sweet chalk.
I’d have to say I can’t imaging any place having worse cupcakes.
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A cute little café with a huge selection of cupcakes.
The café is pretty small so you are likely to have a long wait for a table.

Just wrapped up 007 In Motion and stopped in for — nay, sheep dogged into cupcake o’clock.
The ladies behind the counter were clearly proud of their merchandise. Rightly so as the vanilla cream proved memorable, but the red velvet was a bit off mark from its southern roots. Still, I was entertained.

Un passage obligé à chaque fois que je viens à Londres ! J’ai eu la chance de vivre pas très loin et je né me suis jamais lassé de ces cupcakes vraiment délicieux.
Le red velvet est selon moi le meilleurs mais le simple à la vanille vaut beaucoup de coup aussi. Le glacage est parfait et les gateaux fondants.

This place is super-​duper cute. Not *too* cute, but definitely in the upper echelons of «saccharine sweet». But on a grey dreary day is there anything better than opening a door to a bright, white sparkling shot and being assaulted by warmth and wafts of vanilla?
If you can resist this you are a stronger human than I.
I really like it here; the coffee is done well (personal pet peeve: when bakeries don’t have good coffee), there are ‘baby cinos’ for the tots to enjoy, and always a few options of baked goods extending beyond cupcakes. Slices of cake, brownies, lemon loaf, etc.
The service is lovely and attentive and major major MAJOR points for also having great reading material available. Want to pop in for a chocolate cupcake and a tea? Well, get your glossy mag-​on, too. Add to that the fresh flowers on the (limited, mind you) tables, and it’s a great place for a quarter hour of «me» time.
Any grumbles are about the cupcakes themselves; though they look adorable on a plate, I find they are unpredictably dry. The last time I was in the women at my neighbouring table were discussing the same thing. I’ve had better luck with a slice of their baked loaf cakes (iced lemon, chocolate courgette, etc.).
Unilocal note: love the clean bathroom which is totally convenient and large enough to accommodate cupcake emergencies like, say, sticky-​handed toddlers. Double points for the great print in the bathroom.

I really randomly stumbled upon this place when walking by during my first trip to London. They were getting ready to open, but even though they were still closed they were happy to sell me a cupcake. The one that jumped out at me was the salted caramel. It was awesome. Not too sweet and a light and delicate cake. If only they weren’t 4000+ miles away from my home.

I stopped here on a rainy afternoon after shopping in Covent Garden, eager for some red velvet goodness. Cupcakes are just under £3 each — a bit much for a small cupcake but I hoped they’d be amazing. Staff were friendly and the décor in the small café was cute and welcoming. Sadly the red velvet disappointed me — the cake itself was very dry and the icing seemed to be regular vanilla sugar icing rather than lovely cream cheese icing as it should be. Very disappointing! I have their cake cookbook in which many of the recipes are pretty good so I was expecting better.
However if you do love their cakes, staff will offer you a cute, practical box to take your cupcake home in. My boyfriend liked this different red velvet as well as one of their nut cookies; shame I didn’t enjoy it quite so much.

Mmmhmmm… cupcakes. I’m a sucker for those little bundles of joy, especially when they are decorated in a clever or witty way. How do I know that’s carrot cake? Well from that delicately piped sugar carrot of course! I first heard about Primrose bakery when one of my audit clients gave me a Primrose bakery recipe book to say thanks for the rounds of treats I baked for them. To be honest, they were my guinea pigs while I worked on my baking skills… how I miss them as now I’ve been eating the products myself!
Sharon S and I had arranged to see Old Boys as part of our monthly cultural outing and since we both made it there early with some time to space, we figured a bit of a sugar rush was in order. Despite us ducking into the cute little shop just a few minutes before they closed, the girl behind the counter welcomed us with a smile and indulged our indecision. We settled on a red velvet and a something else which slips my mind.
The cupcakes are beautifully presented and even at the end of the day were soft and moist without a hint of dryness or sogginess that often plagues cupcakes that have been out all day. It’s good to see that they bake regularly throughout the day to avoid such things such as stale cupcakes although I do wonder what happens to them afterwards… I wouldn’t mind «helping out» by eating a few freebies.
They also provide a selection of coffee and tea drinks but we opted against those this time. I can quite easily see myself holing up with a book, cupcake, and a cup of tea and enjoying a few hours hidden away in the midst of central London. In fact, perhaps that’s just what I’ll need come Sunday!

I absolutely love this bakery! It is so close to Covent Garden tube station and gives off the most sensational aromas early in the morning! It is very hard not to be tempted to go in and buy a loaf of fresh bread to munch whilst at your desk at work! They sell bread, cakes, cookies, buns and all the usual baked goods you would expect in a bakery! The cost for one of their delicious treats isn’t too bad, perhaps a little more than some bakeries around the UK but it is in London after all! Really great service in here too, always a friendly face to welcome you in.

Super cute bakery right behind Convent Gardens (way less crazy and touristy)
Moist and yummy cupcakes. and you must try the Afghan… sounds dubious, but so light, choclately and yummy.

I first heard about Primrose Bakery when I was given their recipe book as a gift. Primrose Bakery is touted to be the one that introduced cream cheese frosting and the likes to London.
Heading for a friend’s housewarming, I found myself heading to the Covent Garden branch to buy their cupcakes.
They definitely looked lovely indeed and were a winner in terms of aesthetic.
When I finally tried the cupcake, I was disappointed. The icing was too dry and hard such that when I was trying to use a spoon to cut and pick up a portion to eat, the icing cracked and jumped out of the cupcake to spray over the sofa in little meringue texture pieces.
The cake itself was lacking the moist and soft airy texture. Weeks later, I went back again when another friend of mine wanted to get some cupcakes from there. I bought one of their specials and still agree with my initial taste and view.
I think twice is enough for me, I can think of other places where I would go sooner for my cupcake fix.

The cupcakes are good, but not exceptional. I think Lola’s are more flavourful, and the cupcake «bread» is nicer. However, Primrose’s coffee flavoured cupcake is really good, although their chocolate icing ones are to be avoided. The chocolate hasn’t been refined enough, and the really sickly sweet taste reminds me of cheap chocolate.
While the cupcakes are decent, and definitely better than supermarket-​bought cupcakes, I question whether the price is justified. £16.95 for a box of 9 cupcakes is steep, and its more per cupcake if you buy them individually. Considering that Sainsburys often sell 4 cupcakes for £1, to be able to justify these high prices the cupcakes should be exceptional, which they are not.
Reviewed by The London Insider

A friend and I settled on here for a meeting after discovering (tragically) that Bou Tea had closed down.
Arriving at 3 on a weekday ensured that we bagged one of the three tables, and ordered tea/​cakes.
I had a coconut cupcake with lime icing. The topping was good, the cake so-​so. My friend’s Mars-​bar flapjack thing was so good he had two pieces though.
If I’m in the area, I’ll defnitely go back, especially as we saw crumpets being brought out as we left. They’re hardly rare, but you know, any excuse…

Wir haben den ganzen London-​Trip über nach Cupcakes gesucht, die nicht der Massenproduktion entspringen. In diesem originellem Lädchen sind wir fündig geworden. Genau, was wir gesucht haben!

To be honest, I couldn’t even tell you what their fecking cupcakes taste like. Why? Oh because their staff was so rude, I got fed up with them before I even bought anything.
It was a rainy afternoon towards the end of London Fashion Week. My friends and I were tired. We were hungry. We were drenched and in need of cake.
However, when we stumbled into Primrose Bakery, there were no seats. But — and this is the most important part — there COULD HAVE BEEN enough room for us.
A staff member was currently taking up a table with a customer, her child and her giant buggy. They were filling out a cake order. On the table next to them was an abandoned coat and tea cup. Was it there’s? Was it someone else’s?
We asked the staff member sitting down and taking up space if someone was sitting there.
Silence.
«Excuse me? Is someone sitting here?»
*blank expression”
«Think so. Not sure.»
And then she goes back to her order. Or rather, staring at the woman with a credit card in her hand, who seems to be unable to decide between cream cheese or butter cream frosting.
«Is there anyway we could make a bit of room… to…sit…eh. Erm…»
The lady ignored us. An continued to do a task that could easily take place AT THE FRONT COUNTER.
The other staff member ignored us. The other customers around is continued to ignore, as well, because if the staff didn’t care about making enough room for other patrons, why should they?
A heavy, damp cloud of awkward hung in the air.
Cold, hungry, pissed off, and then ignored is not a good combination.
So I mumbled something about them being rude and headed elsewhere. Here’s a hint, Primrose Bakery… if there’s another bakery around the corner like Ella’s Bakehouse, where the staff is friendly and accommodating — don’t be a jerk.
I’ll never go back there. It’s a shame. Their cakes do look nice. But with rude staff that ignore people and would rather sit on their a**es taking cake orders and a free table. NO THANKS.

I like tea and cakes for tea-​and-​cake time.
As I stepped into Primrose Bakery, the heady smell of vanilla enveloped me, welcoming me into its folds. The display of cupcakes was still large and enticing even in the middle of afternoon. Cupcakes of all sizes and colours beckoned me, willing me to eat them. Between two ravenous cupcake eaters, no fewer than three cupcakes and a pot of earl grey would do.
While we ate nearly all of the cupcakes in our hoard, they were a bit unpredictable. And I have to say that two of the three weren’t entirely satisfying: the Chocolate Banana Cupcake had a delicious banana-​bready cake but the icing was a bit too creamy and naff; on the other hand, the Coconut Lime Cupcake had a wonderfully whippy icing but its cake was dry. As promised, the Carrot Cake Cupcake was the Queen of Cakes, taking home the prize of being eaten in its entirety, with abandon.
The shop itself is ADORABLE. It’s small, though, so if you snag a seat, you should feel lucky. Will I return? Of course. The only other cupcake options in Covent Garden are of the Candy Cake variety. And everyone knows those aren’t REAL cupcakes. I mean, wtf hard icing?
Yeah, Primrose Bakery, you have earned my custom. Just work on your consistency. Keep your cakes moist and your icings fluffy and delicious.

OHHH, itty bitty cupcakes mean more flavors to try! I think I have a 6^th sense for cupcake places, I sniffed this one out while out for a casual walk. It is devine. The cakes were great. I actually only purchased one but it was so amazing that I turned back around, walked into the bakery again and ordered more. I know, I know, the lady behind the counter laughed too! My favorite was the chocolate with chocolate… it was the best cupcake I have had in London. Seriously, that’s a lot to say.
Just remember a cupcake a day keeps the sweet tooth away… and at these prices you can afford a cupcake each day :-)

Walking home from work I popped into this place with my flatmate as i had never been and she was dragging me by my handbag…
Anyway, we took a full 15 minutes to choose and the lovely lady in the shop didn’t rush us and even took her time to tell us all the different cake types. We decided to take a few to go and I was really suprised to find that they were a snip of the price of Candy Cakes stuff (that’s the place that sells amazing looking cakes a few streets away). The cakes look lovely here, really homepage and made with care.
There are two different sizes of cake yet even the large ones aren’t too big for you to finish and if you’re a little piggy like me you can probably eat two! They also do really cute baby cup cakes.
So what makes this place so special, The cakes are good, really good. They are moist (yes I used that word) and really good flavours, I had a carrot cake cup cake to die for… They do nice tea too and even have a little sitting area. £2 cup cakes — score!