Snowflake Luxury Gelato

Great place. Quite simple. It’s gelato lol Really great environment though. Cool place for a quick date.

Great gelato that taste homemade. A little on the pricey side but well worth it. The only thing I didn’t like was the waffle didn’t have a lot of flavor. Aside from that the environment is great, chill with good music and the staff are very friendly.

Very yummy gelato. If you’re in the area I highly recommend it. The Medio is a perfect size for someone who is looking for a little more then a nibble. You get two flavors (I had pistachio and extra dark chocolate) and it was great. There were tons of other desserts you could have as well, but it’s a great little treat for walking around after your have your meal.
Price might seem high but good gelato usually is (about 4.30 £ for the medio)

Cute and convenient place for two or a group of six. The place is crowded but there wasn’t much of a wait time, as people are in and out. I had the salted caramel and pistachio gelato. The salted caramel was exceptional! I would come back here again to try other things on the menu.

I had the honeycomb gelato, and it was delicious! Definitely recommend trying that one! It wasn’t too crowded on a weeknight.

Overwhelming 5 stars for the food but deducted a star because of the unpleasant service that we received.
My sister and I came into Snowflake on a Friday evening, so the place was pretty crowded. At first, we started sampling some of the gelato flavors (there are soooo many!), but then the waffles, crepes and sundaes caught our eye, so we decided to sit down. If you’re ordering fancier items from the menu, you can sit down at a table, and the workers will take your order and serve you. Our server was quite rude, to be honest, and looked annoyed every time we asked her a question or for a clarification. When I decided on a single scoop in a cone rather than a more extravagant dish, she told me that customers weren’t technically allowed to order plain gelato at the tables, and made it seem like she was doing me a huge favor by allowing me to order it. Her expression the whole time just made me and my sister feel so unwelcome.
Aside from our experience with the server, the gelato itself is incredible. Probably among the best gelato that I’ve ever had. There are so many flavors that there’s bound to be at least one for every person. The taste of the gelato itself matches so well with the name. I had the almond gelato, and it is now one of my favorite flavors because it so successfully elevated the almond flavor into an amazing frozen treat. The cone itself was also so delicious — so light and flaky like a wafer — and that’s saying something, because I’m usually the one to eat the ice cream and throw away the cone.
My sister had the Nutella waffle with a scoop of Honeycomb gelato, and she thought the whole dish was spectacular. The waffles are made fresh to order and are perfectly crispy on the outside and soft on the inside. She said that the ice cream was a great and refreshing accompaniment to the warm waffle. The presentation was also super pretty and just made for an overall very appetizing and delicious dish.
So yes, the food is incredible, there’s no doubt about it. Next time, if I do come back, I will probably get my gelato to-​go rather than be served by the workers in order to avoid another unpleasant server experience.

I love ice-​cream! At anytime and at amy place… This little shop did not disappoint! They have a good selection with some unique flavours. The staff is friendly and prompt and even a bit flirty… What more can one ask for…

I’ve been itching to try Snowflake Gelato since I read a ROTD about it and saw the pictures of the waffles and crepes. I love crepes. A lot. And FINALLY we managed to make it here.
Because we knew we wanted waffles and crepes, we called ahead to book a table, which seemed neccesary as when we got there, the staff were placing Reserved signs on every table and shooing people who just had tubs of gelato off the seating. Apparently the seating is only if you’re having a plate of food. Be warned.
We sat down and had a look at the menu and boy, there are a LOT of options you can have. Gelato, milkshakes, sundaes, waffles, crepes, hot drinks, the lot.
After a good 10 minutes perusing the menu, Matt settled on a large waffle with vanilla gelato, cinnamon and cream. I went for a crêpe with nutella filling, pear and peach gelato and caramel sauce.
It. Was. DELICIOUS. The crêpe was light and perfectly cooked, the gelato tasted like pear and peach and not that artificial flavour you’re used to from supermarkets and the caramel sauce wasn’t too sweet. I tried some of Matt’s too and the vanilla was yum. I’m not usually a fan of vanilla as I find it too boring a flavour but that won me over. The waffle was crunchy on the outside and fluffy on the inside too. Perfect.
There are a few reasons why this place doesn’t get a full 5 stars though.
1. When we ordered the waffles, there was a choice between small and large but no indication of the difference. It turns out that a small is two quarter pieces of waffle and a large is three. We’d have gone with a small had we known.
2. When you go for the make your own option for the waffles and crepes, you have to get two or more toppings. You can’t just get one. This meant Matt had to get cream as well, when he only wanted vanilla gelato and cinnamon.
3. When I placed my order, I initially didn’t order it with nutella. After 10 minutes of browsing the menu, I’d made my decision and decided against nutella. But when the waitress took my order, she asked what filling I’d like and suggested it, and I said okay because she made it sound like it was a standard. Only after I’d agreed did I find out it’d cost extra, which was a sneaky way of upselling and I didn’t like it.
All in all though, the waffles and crepes are delicious, the gelato is beautiful, smooth and flavourful and the price isn’t TOO bad for the amount you get. I’d probably go back, but maybe just for the gelato next time.

This place must be good there were loads of Asians here! (My Asian brethren you know what I mean).
Not a massive partaker of gelato but this is a cool place, very laid back, more than happy to give lots of samples, comfy seating etc… And the gelato tasted nice and was met by approval from my friends.

It’s not often you find a gelato place outside of Italy that reminds you of being in Rome. Snowflake is definitely one of these!
Having randomly «discovered» it on a walk from Shaftesbury Avenue to the British Museum, it looked tempting enough to pop in to sample the delights.
With a mix of gelato and sorbets with a variety of flavours but not forgetting the old faithfuls such as Chocolate, Vanilla etc, my friend and I both opted for the Regular tub for £4.20. I had a scoop of Praline and a scoop of Venice Cream — a lovely gelato with a hint of Passionfruit.
We both agreed that it was absolutely delicious gelato and definitely deserves the Taste awards it has received.
Now the one big question is — when are you opening a Birmingham branch?

This is a cute little place on Wardour Street with some pretty good gelato. They have lot so different flavours and loads of different deserts that they can make– all of which look very delicious! They have a small seating area, but given the fact that you are in Soho and getting gelato– it’s amazing that they do actually offer a seating area. They also have a loyalty card where you earn stamps that eventually lead to free gelato– also a plus!
Overall, I’d recommend this place anytime!

Conveniently located on Wardour street and open till late, Snowflake feels comforting to have around for a dessert-​lover like me.
Nevertheless my experience of it has beem decidedly unexceptional. I had a scoop of white chocolate ice cream with waffle and a hot chocolate. The hot chocolate was served in a tall glass but was otherwise very ordinary and possibly sub-​standard for an ice cream parlour as it lacked smoothness and a finishing touch.
The ice cream was pleasantly flavoured, achieving a good balance of taste without being saturated with sweetness but it still wasn't creamy enough for my liking.
The waffle on the other hand was their best offering as it seemed soft enough to be freshly prepared including a satisfyingly crisp exterior with a decent sprinkling of sugar frosting.
Overall Snowflake is nice enough but I rather expected it to be better.

I bought a Wowcher voucher for waffles, gelato and hot chocolate for two people, with a choice of Snowflake in either Wardour Street or Westbourne Grove (we chose the Soho one).
On arrival, there were no other customers in the shop, which was simultaneously very handy for us but also a bit worrying! We had arrived at an odd time though, around 12.45, so most people were probably savoury lunching. Once we had ordered and sat down the shop soon started bustling, so we must have just go there at the best time!
On entering the store we announced the voucher, and they took us through exactly what was included which was great. Whilst we were studying the multitude of amazing choices in flavour of gelato, the man behind the counter kept passing over taster samplers of many flavours, saying for us to just ask if there were any more we wanted to try before ordering — this was great! The peanut butter gelato was delicious — just the right balance of nutty flavour and creaminess, but in the end I picked the white chocolate gelato with strawberry and dark chocolate — it was delicious and you could definitely taste each of the flavours within it. My friend had the amarena icecream, and that was delicious too (and she said her taster of the pistachio was great as well!).
Our voucher also got us ‘small’ waffles — Snowflake’s waffles are made fresh on site with a waffle maker, and they are PERFECTION — thick and fluffy, crispy and ever-​so-​slightly caramelised on the outside and lovely and moist on the inside. We picked the Nutella ones, which had beautifully piped nutella filling each little hole in the waffle. It was sublime! The voucher stated a hot chocolate each, but on the day we had the option of any hot drink, and opted for lattes to cut through the sweetness and richness of our treats! The lattes were creamy and delicious.
The decoration of the shop is lovely, it had a nice atmosphere, and the staff were very friendly and helpful. And even full price, I would say Snowflake is great value for the type of product it sells. I will definitely be back!

Having enjoyed the glory that is true, authentic Italian gelato on a few occasions, I’ve honestly only ever been able to find the good stuff twice outside of Italy:
Mo Gelato (New York):
Paciugo Gelato (Texas):
I had high expectations walking into London’s Snowflake, and while the atmosphere was classy, the service friendly, and the presentation and breadth impressive, this wasn’t quite up to snuff when compared to what I’ve had elsewhere, eve in the city.
Star 1: How were the service and atmosphere?
Like I said, Snowflake puts on an impressive display. I mean, it’s called Snowflake ‘Luxury’ Gelato after all. The servers are well dressed and even better informed, and the variety was more impressive than virtually anything I’ve seen. Sure, some of the flavors were a bit too exotic, but all the standard players were involved. Star Granted.
Star 2: How were the portions relative to the cost?
The ‘luxury’ aspect of Snowflake’s ‘Luxury’ Gelato had me worried with regard to price, and I wasn’t exactly optimistic when I was handed my regular portion that I’d just paid £4.20 for. However, this was dense stuff, and at the end of the day was a suitable portion for the cost:
Star Granted.
Stars 3 and 4: How was the food?
Having sampled what now seems like countless servings of gelato around the world without too much success in replicating the original, I think I’ve found the key. With significantly less fat (vs. ice cream) in exchange for quite a bit more sugar, good gelato is fluffy, almost like a creamier whipped cream as opposed to scoopable ice cream.
Snowflake had good flavor, with both my milk chocolate and italian biscotti flavors delivering, but the consistency wasn’t quite there, as you can probably see from my picture. This was, at least with regard to texture, just light ice cream as I saw it, which was evident to me in the way it melted quite quickly even though it was cold outside. Good stuff, but not great stuff. Single Star Granted.
Star 5: Would you eat here every day if you could?
The flavor variety might keep me coming back, but there are better options in the city. No Star Granted.

I was mentioning possible places to meet some friends for a quick snack before they left London, and Snowflake was decided to be the winner. I then received an email from Timeout offering ½ price gelato and waffles at Snowflake. It was very serendipitous, but also a bit creepy…
When we arrived, it smelled like they were having a serious clean, it was quite pungent, but we soon got used to it. And besides, I’d rather eat somewhere clean wouldn’t you?
We presented our voucher and spent a while choosing which waffle combo to go with. It was also a great opportunity to sample different flavours of gelato available.
I’ve been here a couple of times, but I just so happened to forget how amazing the super dark dairy free chocolate sorbet was, so I had to sample it again. ;) I also needed to re-​sample the mint choc, (normally my go to, but this time not chocolatey enough), the stracciatela, a couple of sorbets and a crème brûlée, before deciding on a Chef’s Special; peach froyo! I teamed that with a white chocolate and strawberry-​drizzled waffle and a hot chocolate, and was a happy man.
My London tourist pals seemed very happy with the choice; and I’m sure we’ll be back again!

This place has such a cute name! I was having decision-​panic and couldn’t figure out what I wanted — but they were patient with me… The dairy-​free dark choc was stunning and then I was wavering between the raspberry and white choc combos!
What I really loved was the real creativity of the different flavours — and I’m someone who wanders into gelato places even when I’m not hungry to have a nosy around, so not not a newbie at all ;)
The décor is lovely and the staff were a teeny bit snooty (or maybe just European), but not overly so, for such an elegant spot. Will return!

Ice cream have always been one of my favorite deserts and i was very pleased by the large choice of classic & original flavors snowflake has to offer
An excellent way to end or start a night in soho ;)

Been here multiple times and honestly, it’s the best in Soho. Amorino, Scoop, Gelupo, sorry but this one has you beat.
They’re quite happy to give tastings, the music is great (seems to be plenty of salsa and bachata beats in here which keeps me happy). The service is fast, although a better queuing system could be better and the seats in the back are a tad uncomfortable. No idea what the coffee or the waffles taste like, I’ve only ever had the ice cream!

Hilarity abound as a 9.30pm on a Saturday night in London, my work friends and I decided that gelato was what we really needed right now.
We stumbled upon this little gem and immediately hit the giggles which was indulged by the lovely staff who undoubtedly thought we were quite mad.
I have to admit, I was quite upset as a newly diagnosed lactose intolerant person I thought there would be nothing for me, but this place has it all — dairy free, sugar free, fat free. Well thought out!
My only gripe is this — please, stop talking about your gelato being «guilt» free. Food is about enjoyment and quality and everything in moderation. Not about guilt!

I have no idea how all these gelato businesses in the UK make money. We all know 364 out of 365 days it is either raining, windy, snowing, sleeting or dark skies overhead.
That said, let’s get down to it. Popped in for a free gelato on the day of opening. Available flavours seem pretty safe, nothing that would make you go «Wow! I must try this weird sounding possibly horrible but maybe it will turn out great flavour!».
Tastes like gelatos you get anywhere else, but the presentation of the store makes it more high end than usual. It is spotless, and most of the time when I walk past also devoid of customers.
They had an exhibit stand at Olympia Exhibition Centre when I went to the National Wedding Show last weekend, interestingly you can hire their cart apparently at £300 for 4 hours, and pay an additional £5 (per 200g of ice cream, I believe?) at your wedding/​event. How tempting, except, I think the British weather will rain on my parade, literally.