Jack Wills

Best pjs in Nottingham

An overpriced hyped up fashion victim shop for the ignorant, mainly younger to middle teenagers (although it’s a «university outfitters»). You can almost mistake the girls who shop there for sisters. Generally back combed blonde hair that hasn’t seen a brush for days, a jack wills navy gilet (can’t be any ordinary gilet) and a jack wills hoodie underneath (to be über cool), a denim jean skirt, black leggings and of course ugg (ly) boots. These girls are usually still in secondary school and don’t know any better, but their snobbish attitude to you (‘Jack willz babez! better than yuu!’) may fool you if you’re not into jack wills. The guys generally wear a polo top or hoodie with some über cool grey baggy sweat pants (jack wills or Adidas of course) with trainers then make their outfits even classier with drawstring bags and a classy short gel spiked up haircut (Come on, they haven’t matured since primary school they don’t know it’s not cool to wear gel in your hair). Generally jack wills staff represent this stereotype too, they could be the older, friendlier cousins, with caked on foundation and heavy eyeliner and fake tan. Of course there are exceptions to this rule, maybe the person doesn’t do it to be «cool» and appear rich, when really they live in a semi detached house in clifton, but generally a £70 hoodie is seen as amazing to teenagers. I do have to give jack wills credit to the design of the shop, not like your ordinary high priced shop, they’ve made it quite homely. Maybe you could have a sit down after you’ve popped to waitrose??? Oh wait, if you do shop in jack wills you’re probably not all that posh anyway.

One of my favourite shops! The hoodies are what i adore most, and the shorts always look great with a pair of Uggs :) It is on one of the roads leading up to the victoria centre + the theatre royal from the broadmarsh centre. I recomend!