Swatch Store

Really great store located in the heart of Time SQ. if you deal with all the tourists you’ll really enjoy your experience here, they have a great selection of watches and the staff is wonderful. I felt welcomed, greeted properly and had all my questions answered. I bought two watches that I really love and wear daily.

During a work Christmas party, I realized my Swatch stopped working, on a watch I’ve had about two years. Walked home past the Times Square store — was greeted immediately and directed to the back when I told them my problem. No line and within a few minutes, they put in a new battery and corrected the time — no cost, no hassle, such great service. I’ve had similar experiences at the Grand Central location — clearly, Swatch has instilled a fabulous customer service culture and in doing so, has ensured that I’ll come back as a customer again and again (plus, the watch selection is wonderful!!).

I purchased a $ 215 usd swatch, to my surprise it was USED, or call it «display item». I went to return the item and was told that they had advised me that it was the only one left and that I had excepted??? What??? If I want a used swatch I go to ebay! They told me that they can change the bands for me??? I asked for full refund which of course takes 3 – 4 business days… they are selling the display watches for the price of new! I will never go back!

the store is smack in the middle of Times Square so of course! What do you think? You’ll get a nice and quiet shopping experience? No! Of course not. It’s loud as heck and full with annoying tourists. However the staff is really great and help out with any questions you may have about which watch would work best with your budget and your style. Also the watches are great. Work really nicely and there is a huge variety of different styles and colors. I def. recommend getting a swatch watch.

Michael really helped us! Amazing store very friendly and patient with our selecting christmas watches for 8! Thanks Michael and keep dancing!

Excelente atención.

I came to this Swatch store for their new My Pet & Me Collection launch event. The store is very airy and open. I appreciate the way they have the watches set up. The majority of them are set up along along white tables and not behind glass so you are able to pick them up and touch them.
The staff were friendly and informative. Great customer service.

Just bought one yesterday. Staff are very friendly. I felt so impressive. It urges me to be back here again.
Keep doing a good job !!

Kudos to Paul. Very talented at adjusting the length of my watchband. Noticed my old watch that I was wearing had a scratched bezel and polished it. Nice surprise. Roy the manager is great as well.

My husband and I visited the store last week. As soon as we entered we were bombarded by employees coming at us left and right it was almost overwhelming. But there was one employee, Titul that approached us in a friendlier manner and took his time with us. I am very picky and he took his time showing me all the watches and explaining the warranty plan to me. My husband chose the destination Paris watch and I chose the Bronzilla. Really love the watch I got.

The salesperson jeffrey was nice and attentive. Times square location.

How customer service SHOULD be done!
My family was in this Swatch store last night and my 11 year old son found a watch he desperately wanted. I told him that it was too close to Christmas to just buy something right then and he looked completely crestfallen. The salesperson, Shatira, who was showing us the watch, headed back to the counter but then she caught me on the way out and surreptitiously passed me a slip of paper with all the information on the watch so I could find it later. She was so smooth that my son had no idea that the whole thing had happened. Thanks to Shatira’s excellent customer service I got the watch and we get to deliver a Christmas surprise to my son. I can’t thank her enough for going above and beyond as a salesperson!

Love this store!
It’s one of our favorite go-​to places to shop in Times Square, considering we live a block away. They have a huge selection (as expected with any NYC flagship store) and the folks there are always very friendly and helpful. This is also a great place to get your Swatch batteries replaced and to get your watch fixed as they have a counter in the back that is dedicated to these needs.
I like the fact the spacing in this store is pretty comfortable. Given the huge amount of human traffic that passes thought here, it’s important that the store doesn’t feel congested or overwhelming. Despite being in one of the busiest places in NYC, it’s surprisingly easy to shop here.
If you want a neat watch or just want to shop in Times Square, this isn’t a bad place to check out.

Found my watch that I bought 10 years ago and of course the battery was dead, the clasp was busted, and the face was all scratched. The Swatch Doctor, Delbra, did all she could and more. She was sweet and patient with me, even when I asked her to reverse the new band that she put on for me. Thanks a bunch!

Stopped by in June 2014 looking for a first watch as a gift for my daughter. Eli was absolutely terrific in helping select something she would like, and that would fit her 11-​year-​old wrist. I lingered for a while and was impressed with the products, the service, and the price point. Will definitely be back. The store is also a peaceful respite from busy Times Square outside.

The customer service here is awesome. The smaller stores have great service as well, however, the selection obviously isn’t as broad and they can’t offer as much.
This store had amazing and long hours, great selection, and great staff.

Great location and a large selection, staff is very helpful and non pushy. Late hours and smiling faces make this an easy sell– just purchased my first swatch so I’ll let you know the quality once I get some use out of it– great pricing.

This place looks awfully popular on the outside. Lots of tourists I imagine…
I walked in here to exchange a watch that was given to me as a gift. The customer service is terrible. You are shifted around person to person like livestock and everyone repeats the same information to you that isn’t very helpful to begin with, you end up explainning the «reason for your visit» seven times.
I personally think they’ll hire ANYONE, I mean ANYONE. The managers are not helpful or friendly whatsoever. I had to finally deal with Noël, what a piece of work. After being shuffled around he was the last manager I dealt with. After every manager told me my watch could be exchanged (it was in the 30 day return policy, it was a gift) he told me he’d have to go make a phone call and check. POWER TRIP, He could obviously tell I was upset after waiting 20 minutes already and having to explain everything to him yet again…
I finally got it and he said no don’t loose this card this is like cash and proceeds to go on and on REALLY!!! Thanks for the «advice»…
OH AND THE WATCHES AREN’T EVEN THAT CUTE. They are not in fashion anymore people. Leave it for the Europeans to buy!!!

First of all, I buy a Swatch almost every year for the last 5 years. I owned a clear Swatch in high school. They still make it. Kansas City, where I live, used to have Swatch Watches available, but now I either find a store, or order online.
My work put me in New Jersey… and I LOVE NYC. I would live there in a second. And, I knew a Swatch Watch would be involved. I haven’t bought one in 2013. This store has been in this location for years. I was prepared for this trip, ready to buy one. This is a large corner store in Times Square. You really can’t miss it.
I love the watch selection. They have the bracelet watches (they have a double band, cool as hell). They have the New York City watches. They have the clear watches, each one being unique and a little different. They have a New York City watch, that I considered. Every Swatch Watch you can buy here, it is so friggin cool.
They also have the Swatch Doctor. Swatches are simple watches to maintain. To change a battery is simple. You don’t have to send it in, or take it to a jeweler. Swatch has their own batteries, which I should’ve bought. Of course, the doctor can also change the battery. I agree with other reviewers, the latch is cheap. You can either order a new band, or find a store and they will fix the latch.
They carry Swatch guards, but wee out of them yesterday. Swatch guards guard your watch face from scratching. They can also be bought online. But it’s cooler to go to the Swatch store.
I have always enjoyed the Swatch stores in airports cause I look at them every day online and seeing them in person is awesome. You can look at them, and make a decision. I ended up getting a clear Swatch with orange and blue gears. I went in there thinking I would buy the clear watch with gold gears.
I now own 5 Swatches, after previously owning one in high school. It irks me that you can’t buy them in Kansas City. I love this store, and the service as well.

As far as Swatch stores go, yes, this one is «Woohoo! As good as it gets!»
I’ve been wearing Swatches for years. Since I have metal allergies, I can’t wear watchbands that are all metal and what little metal that is used in the Swatches I buy, is hypoallergenic. However — my one complaint with the watches themselves is the cheap latches they use.
When Swatch sent me an email saying that the local Swatch store would have the «Swatch Doctor» in the store, I thought that this would be the time to get my broken latches repaired. With that in mind, I asked at the Tysons Corner store if the «Swatch Doctor» would fix latches. The woman I talked to looked at me like I had two heads and just about sneered when she said, «No, they just buff up the watch and change batteries». Well, gee, that’s so helpful — NOT!
Recently, I was in the Times Square shop on a midday afternoon doing some browsing, when a salesman named Jimmy asked if I wanted help. I told him my sad tale about the latches breaking on my Swatches and showed him that I was wearing one that was on life support, as I had super glued the latch back together. He laughed a little bit and showed me that they have a «Swatch doctor» counter behind the cash register. It isn’t that easy to see, tucked away in the corner. Plus the «doctor» was in! Jimmy told me that they would give me a new latch — for free! In no time flat the «doctor» replaced my latch but before doing so, asked me if a clear colored one was okay. Of course it was okay! Wow! Had I known they had a «doctor» on duty all the time, I would have brought my broken Swatches to NYC! In fact, that’s what I’m going to do next visit. Of course, I expect to pay for new batteries — that’s no problem.
Besides that, this store has a huge selection of Swatches. There was one behind thick glass that had sapphires on it — for only $ 1200! — And it still had a cheap latch LOL! Even if I had money to burn (which I don’t), I wouldn’t pay that kind of money for a Swatch — ever!
So…I was a happy camper. My Swatch got fixed and I now know where I can get the others repaired!

This is one of the shops that fill up Times Square. I’m not really a fan of Swatch, but I think the designs they are have are pretty impressive. The store located in Times Square is huge. If you look up you will notice several hanging structures all along the ceiling. These are all made with Swatch watches. Pretty impressive.
If you are a fan of Swatch you will love this store.