Johnny Cupcakes

Unusual concept, cool décor, friendly staff and funky designs. Shops like this make Soho great!

So, cards on the table, I love Johnny Cupcakes, I’m possibly an addict but a fairly low level one. I have many tshirts, a bag, hats, a towel and shorts. However I’ll try and remain objective! It’s a fun shop, designed to look a little like a bakery, and it always gets people wandering in looking for baked treats. That said, apart from the name, I think it’s a little difficult to confuse it as anything apart from a clothing store. Tshirts are on display in cases and staff are on hand to help you when you need assistance. The only problem that I can see is that there isn’t anywhere to try them on. If you’re lucky they may let you duck into the stairwell but in most cases it’s a ‘hold it up to yourself and see if it’s the right size’ approach.
The tshirts are a little pricy, especially if you go to the online store and see the US prices, chalk that up to our wonderful import and VAT charges… One thing to keep up to date on is there social media, it often has info on specials and release dates. The staff do a great job posting their day and always happy to help online and off. Sometimes on a Saturday morning you can see a queue outside, this will be a special release day of a limited run, with that design possibly selling out that day, the other designs sometimes come back but more often not, so if you see something you like, get it.
I’ll always miss Kellen, the old manager, but Matt has done a sterling job and the place remains a shop where you can buy things, but also just hang out with the staff.

Topcakes
This is not a cupcake store, so don’t be fooled! I discovered JC on Instagram a while ago, and was so excited when I stumbled across his store in London — I had thought it was just a pop up store, but no it is here all year round! Nice staff, and very cool t-​shirts!

Little piece of home…
the BEST cupcakes in London…
Always a must stop!

I buy tees here all the time, shout out to Q

So when is a Cupcake store not a cupcake store? When it’s a Johnny Cupcakes store, apparently
Sorry to any big JC fans but I didn’t really get it. And neither did a load of other confused customers in the store this afternoon. There was a lot of embarrassed whispering about where the cupcakes were before we realised that this was in fact a clothing store
Perhaps I’m getting old but I also didn’t find the designs on the clothing particularly innovative or memorable. I suppose the trendiness factor accounts for the high prices of the clothing in the shop
I feel bad as the staff were nice. In addition, there were some fun machinima machines to watch as the little balls rattled round the track

I’m a JC fan and have been to his LA, California store many times. This shop is very unique and very classic. The layout is well done for the space. The prices are steep but given it’s all imported it’s to be expected.
The staff here is always awesome and one of the staffers is even from the LA store! We stopped in here on our honeymoon and wanted to buy the whole store. Since it was the start of our trip we kept it simple and selected 3 shirts and a hoodie. The London exclusive designs make this store a much if you are a JC fan. The double decker bus tee is amazing as well as the underground /​rolling pin logo on the tee and hoodie.
I’ve never owned a JC hoodie before (the underground /​rolling pin logo is my first) and it is one of the softest hoodies i’ve never worn. Worth every penny!
Crowds has died down from opening since we were a few weeks after. The area is a fun shopping district and the store itself it’s tons of fun to look around in. It’s small of course, but well laid out and the décor, well, it’s true JC style — everything done top notch!

This is the first international location for the Johnny Cupcakes brand. The brand is about limited edition fun t-​shirts. The London store sells exclusive designs not sold in the US stores as well as the regular range and accesories. The t-​shirts don’t come cheap at £40 each and £70 for sweatshirts. The shop is kitted out in interesting artwork and designs. Staff are very friendly and if you’re lucky Johnny might be there!

What a cool concept for a store, I actually ventured inside expecting to get a hipster cupcake. Alas, this bakery just sells T-​shirts. Yep, no baked goods for sale here despite the signage, multiple food displays, and overall bakery layout.
The T-​shirts are quite innovative and trendy, but über expensive. Try 30 quid plus! Most have the quintessential Johnny Cupcake logo which is a skull & bones with the skull replaced by a cupcake. Nice themed shirts that say things like «Make Cupcakes Not War.»
This is Johnny Cupcake’s first store in London and as expected opening weekend was packed!