Provenance

My favourite butcher!!!
They know good food. Their sausage collection is impressive, and even have options for gluten free.
Super friendly and very knowledgeable. Looks expensive, is not. I would rather eat really good, local, happy meat twice a day than cheap-​chucks.
Amazing ice cream by the way! Damn…
Oh! Oh! Yes! And the way they cut… The way they cut is with love. Really. Just take a sec and look at these boys and girls cut. It’s art.
And they give stickers to little kids… and big kids.

I think I just got punched in the face by a sticker price. Sticker shock isn’t uncommon in London, but this place takes it to new levels. Don’t get me wrong; I think meat should be expensive — eating meat is a luxury after all.
But I just encountered a kilo of ribeye for £125. And I nearly swallowed my tongue. Obviously I didn’t buy it. I really don’t see anyone in their right mind making that purchase. Then again, this is the west side of Porotbello Road in Notting HIll. Anything’s possible.
These guys have really found a niche market here. There is a bit of a drought for high quality food products in this part of West London (artisan coffee shops are finally discovering this, too). They carry a good selection of the usual proteins, as well as veal and game. There’s a fair number of charcuterie items, in addition to homemade meat pies and sausage rolls. I, however, went looking for chicken carcasses to make stock. The butcher kindly looked in the back to check, but informed me that all their leftovers had gone into making their own stock. Fair enough, I suppose.
I’ve been in three times now, since it opened a few weeks ago. On the weekends, it’s just too busy, and I can’t be bothered to wait. But now I know I’ll probably only ever be buying VERY special occasion things here. Either that, or maybe I’ll just crawl up into a ball and weep about the price of living in London. And then buy meat as the farmers market instead.