Burbank Times the

This is a unpretentious LITTLE local newspaper. Period.
Yes, I love the scope of the L.A. Times Sunday issue, and even more, the worldly vibe of the N.Y. Times. But, at the end of a tiring day, while I’m driving through my comfy hometown, I like to pick up the Burbank Times and read bits of what is going on in my own backyard… the events at the YMCA, the Saturday farmers market, or what the mayor recently said.
It’s like a long sigh as I sink onto my sofa…

This local community rag, er I mean newspaper, manages to provide some decent stories and maintains the feel of a small town newspaper. It covers local stories in much greater detail than the Burbank Leader (which is owned by the LA Times). Not to mention they seem to always capture great photos at newsworthy events.
However this publication fails to fully embrace the importance of new media. Sure Burbank Times has a website, but it looks very dated and only a screenshot of the newspaper’s cover page are available to read. Almost every major newspaper I know of provides full access to complete stories on the website. Attention Burbank Times: if you want my eyeballs on your content, MAKE IT EASY FOR ME TO GET IT. Why would I go down to some post office lobby to pick up your free newspaper when almost every other newspaper I read is online?
Does it surprise anybody that newspaper subscriptions are down dramatically while online newspaper viewing has substantially increased?
Maybe the Burbank Times doesn’t care, they are too small of an operation, or they aren’t interested in increasing their presence. It’s a shame because it’s a decent newspaper.
PS– Burbank Times: unprotect your Twitter Tweets, you want people to see them… don’t you?